Tire

SHERIDAN, WYOMING – May 14, 2025 – Just in time for winter adventures and chilly commutes, Volkswagen has teamed up with Apollo Tyres to bring premium cold-weather confidence to its Tiguan SUV. The automaker has selected the Vredestein Wintrac Pro as the official winter tire for its popular European model—giving drivers more control, safety, and comfort when it matters most.

Engineered for Snow, Ice, and Everything In Between

SHERIDAN, WYOMING – May 14, 2025 – A bold step toward greener road freight is taking shape as Continental and DFDS join forces to champion environmentally friendly intermodal transportation. The collaboration brings high-performance tire solutions and smart monitoring technology to DFDS’s growing fleet of electric trucks—paving the way for cleaner, more efficient logistics across Europe.

Paving the Road to Sustainable Transport

SHERIDAN, WYOMING – May 12, 2025 – In an electrifying display of speed, skill, and tire performance, the UNI-ROBO BLUEGRASS FERRARI, riding on YOKOHAMA’s global flagship ADVAN tires, surged from the back of the grid to claim a stunning victory in the GT300 class of the 2025 AUTOBACS SUPER GT Series Round 2 at Fuji Speedway.

SHERIDAN, WYOMING – May 6, 2025 – If you think tires are just rubber circles that get you from point A to B, think again. A new wave of smart tire technology is transforming the driving experience for SUV owners, bringing more safety, performance, and cost-efficiency to the road—especially for those who venture beyond the pavement.

SHERIDAN, WYOMING – May 6, 2025 – Motorsport fans and endurance racing teams have something to cheer about as Goodyear debuts its latest high-performance LMP2 slick tires at the 4 Hours of Le Castellet, part of the 2025 European Le Mans Series (ELMS). With promises of improved durability, faster warm-up times, and better drivability across a wide range of driver skill levels, this new tire is set to redefine endurance racing performance — just in time for the prestigious 24 Hours of Le Mans.

A Tire Built for the Challenges of Endurance Racing

SHERIDAN, WYOMING – May 6, 2025 – Drivers and fleet managers across the country can now hit the road with more confidence and efficiency, thanks to the launch of Yokohama Tire’s newest innovation—the 116R premium regional all-position steer tire. Proudly made in the USA at the company’s Mississippi plant, the 116R promises to bring durability, longevity, and superior fuel economy to regional and super-regional trucking operations.

SHERIDAN, WYOMING – May 6, 2025 – Cyclists, take note: a new era of performance and comfort has arrived with the launch of the Vredestein Superpasso Pro, Apollo Tyres' latest innovation in high-performance road bike tires. Whether you're racing competitively or cruising through countryside roads, this tire is engineered to make every ride smoother, faster, and more reliable.

Designed for Speed, Built for Confidence

SHERIDAN, WYOMING – May 6, 2025 – Driving just got a lot more exhilarating—and safer—thanks to Polestar’s latest announcement. The highly anticipated Polestar 3 will come straight from the factory equipped with Continental’s premium SportContact 7 tires, combining top-tier performance with a quiet, energy-efficient ride.

This smart move blends cutting-edge tire technology with Polestar’s signature Scandinavian design, promising drivers a powerful electric SUV experience without sacrificing comfort or safety.

SHERIDAN, WYOMING – May 6, 2025 – Michelin, the iconic tire brand known for powering everything from bicycles to space shuttles, is accelerating its digital transformation with a powerful new partner. In a strategic move, Michelin has joined forces with global tech leader Thales to protect and expand its growing software business using the Thales Sentinel software monetization platform.

From Rubber to Algorithms: Michelin’s New Era of Innovation

SHERIDAN, WYOMING – May 6, 2025 – Consumers across Europe may soon see changes in their tire supply chain as Apollo Tyres NL BV announces plans to end all tire production at its Enschede facility in the Netherlands by summer 2026. The decision, while difficult, comes in response to unsustainable economic conditions that have impacted the company’s ability to continue manufacturing competitively in the region.

What This Means for European Tire Buyers