SHERIDAN, WYOMING – June 16, 2025 – Bridgestone has just launched its newest innovation for everyday drivers — the Turanza EverDrive touring tire — and it’s packed with features designed to make every journey smoother, quieter, and more dependable, rain or shine.
Built for sedans, CUVs, and minivans, the Turanza EverDrive is all about long-term comfort and confidence behind the wheel. Whether you're navigating daily commutes, road-tripping with the family, or simply tackling errands, this next-generation tire is engineered to go the distance — and do it quietly.
Long-lasting performance meets everyday comfort
The Turanza EverDrive is made with a next-gen compound that helps protect against irregular and premature wear, so drivers can enjoy more miles with less worry. Its precision-tuned tread pattern minimizes vibrations, while a unique multi-pitch tread design helps reduce road noise, making every drive noticeably more peaceful.
"Our new Turanza EverDrive touring tire is all about long-lasting performance,” said Dale Harrigle, chief engineer of consumer replacement tire development at Bridgestone Americas. “We designed it to go the distance — and with an 80,000-mile limited warranty, drivers can count on a quiet, comfortable ride mile after mile.”
Ready for rain, snow, and everything in between
Thanks to Bridgestone’s Enliten Technology, the Turanza EverDrive offers reliable traction in dry, wet, and even light snowy conditions. The tire features full-depth 3D sipes and a high-edge density tread pattern, which help channel water and slush away from the tread — keeping grip strong and braking consistent.
Bridgestone’s internal testing showed that the Turanza EverDrive delivered:
- 24% better snow braking compared to Michelin Defender and Continental ControlContact Tour M A/S tires
- 2% better wet braking performance than the Michelin Defender
That means greater safety and control, especially in unpredictable weather.
A versatile fit for popular vehicles
Bridgestone offers the Turanza EverDrive in 36 fitments, with wheel sizes ranging from 16 to 20 inches and T, H, and V speed ratings. Some of the top-fit vehicles include:
- Chevrolet Equinox
- Ford Escape
- Honda Civic
- Toyota RAV4
- Hyundai Palisade
No matter your ride, there's likely a Turanza EverDrive designed to fit and perform.
Available now with confidence built in
With an 80,000-mile limited warranty and technology built for longevity, comfort, and all-season performance, the Turanza EverDrive is available now through Bridgestone-authorized retailers.
Drivers looking for a more reliable and relaxed drive can explore options starting today.
Learn more at www.bridgestonetire.com