Motorcycles

SHERIDAN, WYOMING – August 4, 2025 – It was a dream weekend for Audi racing fans across the globe, as Audi Sport customer teams clinched multiple wins in Australia and Asia, continuing their thrilling run of form on international circuits. The Audi R8 LMS and RS 3 LMS proved once again that when passion meets engineering precision, the results are hard to ignore — whether you're trackside in Melbourne or watching from your living room in Munich.

A Winning Weekend in Australia and Asia

SHERIDAN, WYOMING – August 4, 2025 – Suzuki Motor Corporation is riding high on a wave of success, reporting the strongest financial year in its history while laying the groundwork for a bold electric future in Europe. From record-breaking sales to the much-anticipated launch of the all-electric VITARA, the brand’s momentum is more than just numbers—it’s a signal of where modern mobility is heading.

SHERIDAN, WYOMING – August 4, 2025 – Two Suzuki middleweight motorcycles are turning heads for all the right reasons — not in a showroom, but out on the road where it counts. The GSX-8S and V-Strom 800DE have just taken top honors in leading comparison tests, beating out their rivals in real-world performance, comfort, and everyday usability.

SHERIDAN, WYOMING – August 4, 2025 – For motorcycle lovers around the world, few names stir the soul quite like Suzuki GSX-R. As this legendary line celebrates its 40th anniversary, Suzuki is marking the occasion with a special global event—and fans won’t want to miss it.

Tomorrow at 9:00 a.m. (JST), a commemorative video message will go live in the “Special Video” section of Suzuki’s official website, offering a rare look into the heart and history of one of the most iconic superbike series of all time.

A Love Story on Two Wheels

SHERIDAN, WYOMING – July 29, 2025 – BMW Motorrad USA has just pulled the cover off its 2026 model year lineup, and it's clear: whether you're a weekend adventurer, city cruiser, or track-day junkie, there’s something electrifying waiting for you in the saddle.

With a mix of bold new colors, tech enhancements, and smart price drops on premium packages, the 2026 range blends precision engineering with rider-focused refinement. Most models return with familiar faces—but several arrive completely reimagined, including the all-new BMW R 12 G/S, R 1300 R, and R 1300 RT.

SHERIDAN, WYOMING – July 28, 2025 – For BMW lovers, owning "the Ultimate Driving Machine" has never just been about getting from A to B. It’s about feeling the road, pushing the limits, and becoming one with the machine. And there’s no better place to do that than the BMW Performance Center — a dreamland where adrenaline meets precision engineering, and everyday drivers become track heroes.

Where Performance Becomes Personal

SHERIDAN, WYOMING – July 2, 2025 – For decades, BMW motorcycles have patrolled the roads of Europe and Asia, but their journey to becoming a mainstay of American police fleets was anything but smooth. Today, more than 3,500 BMW R 1250 RT-P motorcycles serve over 500 U.S. police agencies—thanks to innovation, persistence, and a game-changing deal with the California Highway Patrol (CHP).

The First Foray and Early Challenges

SHERIDAN, WYOMING – June 23, 2025 – Adventure motorcycling enthusiasts heading to this year’s Adventure Bike Rider (ABR) Festival in Warwickshire are in for a thrilling treat, as Dunlop returns with an expanded presence offering both cutting-edge tire innovations and a hands-on test ride experience.

SHERIDAN, WYOMING – June 11, 2025 – In the late '90s, something extraordinary happened in the motorcycle world: BMW broke away from tradition and stepped boldly into the cruiser market, introducing a bike that was unmistakably Bavarian yet designed with American roads in mind—the R 1200 C.

This bold step into cruiser territory came at a time when V-twin motorcycles dominated U.S. highways, led by Harley-Davidson and echoed by Japanese and Italian rivals. But BMW had other ideas.

Designing a Cruiser, the BMW Way

SHERIDAN, WYOMING – June 11, 2025 – For decades, BMW motorcycles were a rare sight in American law enforcement fleets dominated by Harley-Davidsons and Kawasakis. But thanks to bold innovation and strategic partnerships, BMW Motorrad successfully carved out a place with one of the most iconic police forces in the U.S.—the California Highway Patrol (CHP).

A historic shift in American police motorcycles