SHERIDAN, WYOMING – June 11, 2025 – A thrilling new chapter in superbike design has just been revealed at the Concorso d’Eleganza Villa d’Este on Lake Como, as BMW Motorrad pulls the cover off the breathtaking BMW Motorrad Concept RR—an adrenaline-fueled preview of the next generation of BMW RR superbikes.
A Stunning Glimpse into the Future of Performance
SHERIDAN, WYOMING – May 24, 2025 – At the illustrious Concorso d'Eleganza Villa d'Este by the serene shores of Lake Como, BMW Motorrad has turned heads with the unveiling of its electrifying new prototype: the BMW Motorrad Concept RR. Offering an exclusive preview of the future of BMW’s RR superbike series, this concept is a dream come true for motorcycle enthusiasts craving the thrill of motorsport-inspired engineering on everyday roads.
A First Glimpse into Tomorrow’s Superbike
SHERIDAN, WYOMING – May 24, 2025 – At the prestigious Concorso d'Eleganza Villa d'Este, BMW Motorrad has set the motorcycle world abuzz with the reveal of its latest innovation: the BMW Motorrad Concept RR. Designed to ignite passion in both everyday riders and hardcore track enthusiasts, this concept superbike is a thrilling preview of what’s to come for the next generation of BMW RR models.
Racing DNA Meets Everyday Performance
SHERIDAN, WYOMING – April 29, 2025 – Motorcycle enthusiasts, get ready to meet your new dream machine. BMW Motorrad USA has officially unveiled the 2026 BMW R 1300 RS—a high-performance sport touring motorcycle designed for riders who crave speed, comfort, and cutting-edge technology, all in one sleek package.
This dynamic new model isn’t just faster—it’s smarter, safer, and more customizable than ever before. With a top speed of 152 mph and an all-new 145 hp, 1,300 cc boxer engine, the R 1300 RS is the most powerful sport tourer in BMW’s iconic boxer lineup.
SHERIDAN, WYOMING – April 29, 2025 – BMW Motorrad USA has officially unveiled the eagerly awaited 2026 BMW R 1300 RT, and it’s nothing short of a game-changer for motorcycle touring enthusiasts. With a bold redesign, enhanced comfort, and cutting-edge technology, the new R 1300 RT offers riders a perfect blend of performance, luxury, and usability—making every journey more exciting and enjoyable.
Engineered for Effortless Power and Precision
SHERIDAN, WYOMING – April 20, 2025 - Exclusive DR-Z First Editions Now Available for Pre-Order in Germany
Limited to Just 50 Units Per Model
Suzuki motorcycle fans in Germany have reason to celebrate as the all-new DR-Z4S Enduro and DR-Z4SM Supermoto are now available to pre-order as limited First Editions. These exclusive versions, limited to only 50 units each, come with specially tailored accessory packages at no additional cost—offering riders exceptional value with a price starting at €9,699.
SHERIDAN, WYOMING – Mar. 4, 2025 – Shortly after taking over U.S. sales of BMW automobiles from independent distributor Max Hoffman in 1975, BMW of North America initiated the process to do the same for the motorcycle side of the business. This move marked a significant shift in BMW Motorrad's distribution and sales strategy in the United States.
The Legacy of Butler & Smith
SHERIDAN, WYOMING – Feb. 24, 2025 – Shell Lubricants (Shell) and Ducati are excited to announce the launch of their exclusive new co-branded motorcycle oil, Shell Advance Ducati Genuine Oil 15W-50. This cutting-edge lubricant is designed to meet the demanding requirements of the next generation of Ducati engines.
Engineered for Peak Performance
SHERIDAN, WYOMING – February 20, 2025 – The Motorradmesse Erfurt, the ultimate event for motorcycle enthusiasts in Central Germany, is celebrating its 25th anniversary on March 22nd and 23rd, 2025. Over 18,000 square meters, leading manufacturers such as BMW, Ducati, Kawasaki, Yamaha, Suzuki, Triumph, Harley-Davidson, Indian and Voge will present their latest models. Visitors can not only admire the machines up close but also test them on site.
Motorcycle Premieres and a Diverse Supporting Program
SHERIDAN, WYOMING – Feb. 12, 2025 – BMW Motorrad USA has announced the return of BMW Motorrad Days Americas for 2025, once again headlining the renowned Barber Vintage Festival. This marks the third year of BMW Motorrad Days Americas, building on the success of the 2023 inaugural event that celebrated BMW Motorrad's 100th anniversary. Enthusiasts can mark their calendars for October 3-5, 2025, at Barber Motorsports Park in Leeds, Alabama.
A Celebration of Motorcycling