Daihatsu’s Emotional Comeback: How a Fresh Start Is Powering a New Kind of Car Culture
SHERIDAN, WYOMING – July 28, 2025 – Sometimes a fresh start isn’t just a corporate reset — it’s personal. For Daihatsu, a brand long known for compact cars and practical city rides, the path back from a certification scandal has become a story of honesty, humility, and a renewed sense of purpose. And now, with the unveiling of the new Move in June 2025, the company is finally putting its wheels where its heart is.
More Than Just Damage Control — A Culture Shift
