SHERIDAN, WYOMING – May 6, 2025 – For everyday drivers looking to upgrade their ride with peace of mind and long-lasting performance, Firestone has just unveiled its newest touring tire, the Affinity AS. Designed for sedans and crossover utility vehicles (CUVs), this all-season tire promises a smooth, quiet drive and reliable grip—rain or shine.
A Quieter Ride with Confidence in Every Turn
SHERIDAN, WYOMING – May 6, 2025 – Electric vehicle owners in the UK now have a powerful new ally in their quest for longer range and better performance: the Enso Premium tire. Specifically designed for high-performance electric vehicles (EVs) like the Tesla Model 3 and Model Y, these new tires are turning heads—and wheels—by addressing the unique demands of EV driving.
Built for Speed, Efficiency, and Sustainability
SHERIDAN, WYOMING – May 6, 2025 – Continental, a global leader in tire manufacturing, is extending its game-changing partnership with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) to promote sustainable natural rubber cultivation—bringing hope, higher incomes, and a greener future to even more smallholder farmers in Indonesia.
SHERIDAN, WYOMING – May 6, 2025 – Continental AG has announced a leadership transition that promises to strengthen its financial foundation and sharpen its focus as a global tire powerhouse. Beginning October 1, 2025, Roland Welzbacher will step into the role of Chief Financial Officer (CFO), following a two-month transition period with outgoing CFO Olaf Schick.
A Familiar Face with Deep Roots at Continental
SHERIDAN, WYOMING – May 6, 2025 – Motorcycle enthusiasts and professional riders alike have something to get excited about as Pirelli unveils two new rear tire options for Moto2—offering enhanced grip, tailored performance, and a glimpse into high-end racing technology. These innovations debuted at the Jerez Spanish Grand Prix and promise to elevate the riding experience for racers and, eventually, consumers.
What’s New for Moto2? Two Tires, One Big Step Forward
SHERIDAN, WYOMING – April 22, 2025 - EUROREPAR’s third-generation Reliance Summer tire range hits the road, delivering safety, comfort, and sustainability with superior value for money
SHERIDAN, WYOMING – April 20, 2025 - Transforming Industrial Logistics Through Automation
SHERIDAN, WYOMING – Mar 6, 2025- In a significant advancement in automotive technology, The Yokohama Rubber Co., Ltd., in collaboration with Dr. Bo Nils Johan Persson, a renowned expert in rubber friction, announced the development of the world’s first theoretical model capable of predicting rubber wear on surfaces with multiscale roughness. This pioneering research, conducted in Hiratsuka, Japan, marks a monumental step forward in tire technology and surface interaction studies.
SHERIDAN, WYOMING – Mar 6, 2025 - Cosworth, a name synonymous with motorsport innovation, has once again set the standard high with the introduction of its latest creation, the CCW Mk3 steering wheel. Premiering at the prestigious IndyCar season opener in St. Petersburg, Florida, this state-of-the-art device is poised to revolutionize the driving experience for motorsport athletes.
SHERIDAN, WYOMING – Feb. 26, 2025 – Zeon Corporation and Yokohama have solidified their commitment to sustainability by announcing a groundbreaking agreement to develop a bench facility for producing butadiene from ethanol derived from plant-based and other sustainable materials. This initiative marks a significant step towards creating synthetic rubber from renewable resources.
Pioneering Sustainable Butadiene Production