SHERIDAN, WYOMING – June 16, 2025 – Goodyear has introduced its newest innovation, the Assurance MaxGuard (AMG) SUV tire, to the Indian market, offering families and SUV drivers a powerful combination of safety, comfort, and performance tailored to the country’s dynamic road conditions.
As India’s SUV segment continues to surge in popularity, consumers are demanding more from their tires—better grip, longer mileage, and improved fuel economy. Goodyear’s latest launch directly addresses these expectations with a tire that blends advanced materials and design for a well-rounded driving experience.
Engineered for Confidence and Everyday Comfort
Designed for India’s growing base of SUV owners, the Assurance MaxGuard SUV tire is engineered with everyday performance and peace of mind in mind. Whether navigating busy city streets or heading off for a weekend road trip, the new tire delivers solid handling and long-term value.
“With rising incomes and a growing preference for family-oriented SUVs, Indian consumers are looking for tires that offer both performance and safety,” said Arvind Bhandari, managing director of Goodyear India. “Goodyear AMG SUV tire matches these expectations well, while bringing more driving confidence to Indian families.”
DuraMile Technology for Extended Tire Life and Fuel Savings
Goodyear’s DuraMile compound sits at the heart of the tire’s durability and longevity. Thanks to an optimized cavity design and deeper tread distribution, the AMG SUV tire provides a balanced rubber wear pattern and a broader contact area with the road.
Benefits include:
- Up to 13% longer mileage compared to one of its top competitors
- Up to 2% improvement in fuel efficiency under similar driving conditions
These advantages make it a budget-friendly choice for families and long-distance travelers alike.
Superior Grip in Wet Conditions with ActiveGrip
Wet roads are a major concern for Indian drivers, especially during the monsoon season. To counter this, the Assurance MaxGuard features Goodyear’s latest ActiveGrip technology. Its cavity shape enhances the contact patch, while a full silica tread compound improves micro contact with the road surface.
This translates into:
- Shorter braking distances
- Greater grip in slippery conditions
- A smoother, safer ride in wet weather
Built Tough with DuraGuard Protection
Beyond performance and comfort, the AMG SUV tire is also built to last. The two-ply construction is reinforced with a strong steel belt, giving the tire added resistance to cuts, potholes, and other road hazards. This is a crucial feature for families who often drive across diverse terrains and want reliable safety from their tires.
Available Sizes and Where to Buy
The Assurance MaxGuard SUV tire is now available in India in 10 sizes, ranging from 15-inch to 17-inch rim diameters. It is designed to fit a wide array of SUVs currently on Indian roads.
Consumers can visit Goodyear-authorized dealers nationwide to explore size options and book their sets.
A New Standard for Everyday SUV Driving
With its mix of cutting-edge technology, enhanced safety features, and efficiency, Goodyear’s Assurance MaxGuard SUV tire sets a new standard for everyday driving. Indian families can now enjoy a more confident, fuel-efficient, and worry-free driving experience—no matter the road ahead.
Learn more at www.goodyear.co.in