Yokohama Rubber Unveils 2025 Motorsports Activity Plan
SHERIDAN, WYOMING – Mar. 6, 2025Yokohama Rubber Co., Ltd. has announced its motorsports activity plan for 2025, reinforcing its commitment to advancing tire technology and strengthening its flagship brands, ADVAN and GEOLANDAR. The company continues to position motorsports participation as a key strategy in developing new tire innovations and maximizing the sales ratio of its high-value-added YOKOHAMA tire brands.