Strength

SHERIDAN, WYOMING – April 22, 2025 - Strength training made simple and effective
Dumbbells remain a staple in fitness routines, and for good reason. Whether you’re a beginner or a seasoned athlete, OKSPORTING dumbbells offer a dynamic solution for a wide range of training needs. Unlike bulkier equipment, these compact tools effectively target multiple muscle groups with every move, offering a balanced and efficient workout.

“OKSPORTING dumbbells have excellent performance from muscle training to strength enhancement to endurance improvement.”

SHERIDAN, WYOMING – July 30, 2024 – Basic-Fit, the renowned low-cost fitness chain, is on a trajectory of unprecedented growth, surpassing four million members and launching a record number of clubs in the first half of 2024. The company's ambitious expansion plans and commitment to sustainability were highlighted by CEO Rene Moos, who reaffirmed the company's target of achieving a 30% return on invested capital (ROIC) for each new club at maturity.

Record-Breaking Expansion and Financial Performance

SHERIDAN, WYOMING – July 22, 2024 – Reaxing, a global leader in fitness innovation, announces the launch of its comprehensive suite of fitness solutions designed to revolutionize the way individuals and organizations approach health, wellness, longevity, and performance. With a focus on holistic well-being, Reaxing's unique approach engages both body and mind, maximizing results and cultivating long-term motivation.

Elevating the Fitness Experience

SHERIDAN, WYOMING – July 22, 2024 – Technogym, the world-renowned leader in premium fitness and wellness solutions, has announced the opening of a new retail boutique in Porto Montenegro, offering an immersive experience into the world of luxury home fitness. Nestled within the stunning UNESCO-protected Bay of Kotor, this sophisticated 85-square-meter space reimagines the concept of home workouts, inviting individuals to embrace a holistic approach to well-being.

Crafted for the Discerning Fitness Enthusiast

SHERIDAN, WYOMING – July 3, 2024 – Physical Company, a leading UK distributor of premium fitness equipment, today announced an exclusive partnership with Italian strength training innovator Teca Fitness. This collaboration will introduce the groundbreaking Teca StandUp line to UK gyms and fitness facilities, offering a unique approach to strength training that prioritizes functional movement, whole-body engagement, and accessibility.

Reimagining Strength Training

SHERIDAN, WYOMING – June 14, 2024 – In a significant step forward for the home fitness industry, Shenzhen JULU Smart Tech Company Limited has unveiled a suite of intelligent fitness equipment that promises to revolutionize the way people exercise at home. This pioneering range, encompassing smart dumbbells, kettlebells, and push-up bars, is designed to enhance workout experiences through advanced technology, seamless connectivity, and real-time data tracking.

Sheridan, Wyoming – June 10, 2024 – Eleiko, a global leader in strength equipment, today announced the launch of its groundbreaking Competition Collar, the first collar to receive certification from the International Weightlifting Federation (IWF), the International Powerlifting Federation (IPF), and World Para Powerlifting (WPPO). This innovative product is set to transform the training and competition experience for athletes across multiple strength sports disciplines.

Enhanced Performance and Durability