SHERIDAN, WYOMING – April 29, 2025 – Fans attending the TruckScout24 EHF FINAL4 2025 are in for an unforgettable experience, as EHF Marketing partners with Hallgrimson Entertainment Group GmbH (the HEG) to launch a revolutionary new entertainment concept in Cologne’s LANXESS arena this June.
The highly anticipated final weekend of the Machineseeker EHF Champions League is set to be even more electrifying, thanks to the integration of 20,000 remote-controlled LED wristbands and an immersive live-music spectacle. With excitement building ahead of the event on 14 and 15 June, fans can expect an extraordinary fusion of sport, music, and light that promises to create lasting memories.
A New Era of Fan Engagement
At the heart of this year's entertainment innovation are the LED wristbands, specially adapted to sync perfectly with the beat of the live music performances. These wristbands will not only light up the opening shows but will also remain active throughout the entire weekend, ensuring continuous interaction and vibrant crowd energy.
Highlights include:
- 20,000 remote-controlled LED wristbands for fans
- Live performances by Europe’s renowned cover band, Fresh Music Live
- Dazzling light shows integrated with official player entries
- Dynamic dance performances to complement the musical themes
Even better, the wristbands are designed with sustainability in mind. They are fully reusable and recyclable, with a sustainability program being developed to facilitate their return and reuse after the event.
Music as a Universal Language
In collaboration with the HEG, EHF Marketing is crafting an entertainment experience where music speaks directly to the heart of every fan. Each match's opening show will feature powerful and emotionally resonant songs, carefully selected to transcend language and cultural barriers.
Freddy Pauen, Creative Director and Managing Director of the HEG, explained, “The cooperation with EHF Marketing is a great opportunity to merge handball’s powerful emotions with the deep, immediate emotional impact of music, thus combining them in four unique opening shows at the TruckScout24 EHF FINAL4. We want that every show deeply touches all the fans at LANXESS arena.”
This captivating approach ensures that every spectator, regardless of background, feels a deep connection to the event's storytelling and energy.
Seamless Collaboration for a World-Class Experience
EHF Marketing’s partnership with the HEG signals a bold step forward in fan engagement strategies. Lisa Wiederer, Senior Director Events at EHF Marketing, shared her excitement, saying, “A new partnership for our benchmark events is always an exciting challenge, requiring quick alignment to ensure a seamless on-site collaboration. With the HEG we have found the right and highly experienced partner to elevate the entertainment at the TruckScout24 EHF FINAL4 2025.”
Wiederer further emphasized the importance of the illuminated wristbands, calling them a “key role in the fan experience” and affirming their importance in turning the TruckScout24 EHF FINAL4 into "an unforgettable experience of European club handball."
Get Ready to Light Up the Arena
Fans eager to experience this next-level entertainment can catch a preview at the Maschinensucher EHF Finals on 24 and 25 May in Hamburg, where a condensed version of the show will debut.
Don’t miss your chance to be part of this groundbreaking moment in handball history. Tickets and more information are available at ehfcl.eurohandball.com.