SHERIDAN, WYOMING – November 05, 2024 – SoulCycle, a renowned fitness brand, joined forces with BetterHelp, a leading teletherapy platform, to celebrate World Mental Health Day on October 10th. This innovative partnership aimed to promote holistic wellness by encouraging individuals to prioritize their mental health alongside physical fitness.
As part of this initiative, SoulCycle riders who signed up for the Soul Renew program on World Mental Health Day received a complimentary month of BetterHelp therapy, valued at up to $400. This generous offer underscored the importance of mental health as a fundamental aspect of overall well-being. By integrating mental wellness into its fitness philosophy, SoulCycle empowered riders to nurture their minds as well as their bodies.
"At SoulCycle, we've always championed health and wellness on and off the bike," said** Doug Leonard, VP of Partnerships & Strategic Initiatives at SoulCycle. "Our collaboration with BetterHelp bridged the gap between physical and mental wellbeing, empowering our community to nurture their mind, body, and soul. We are so happy to be teaming up with our friends at BetterHelp for World Mental Health Day to encourage our riders' health and wellness from the inside out."
The partnership between SoulCycle and BetterHelp was particularly timely, as mental health awareness continued to gain significant attention. According to the National Alliance on Mental Illness (NAMI), approximately one in five adults in the U.S. experiences mental illness each year. Recent played a crucial role in addressing these challenges, promoting mental health resources, and reducing stigma.
The World Health Organization (WHO) emphasizes the strong connection between mental health and work, advocating for supportive environments that can mitigate risks to mental well-being. By offering access to professional therapy, SoulCycle and BetterHelp were fostering a culture of care, recognizing that mental health is essential for achieving a balanced lifestyle.
As the fitness industry continues to evolve, partnerships like this one between SoulCycle and BetterHelp demonstrate a growing commitment to addressing the holistic needs of individuals. By prioritizing mental health alongside physical fitness, these organizations set a positive example and inspired a broader movement towards a more balanced and fulfilling lifestyle.