SHERIDAN, WYOMING – October 27, 2024 – The health and fitness industry is experiencing a period of growth and innovation, with new trends emerging that are changing the way people exercise and prioritize their wellbeing.
The Rise of Brain Training
As the global population ages, healthspan and longevity are becoming increasingly important to consumers. This has led to a rise in brain training offerings, with facilities like Sparkd Fitness in Singapore pioneering brain-body fitness solutions.
Sparkd's multi-component training modality includes cardiovascular and strength training, coordination and motor-skill training, and cognitive motor training or dual-task training. This type of training, which involves doing two things at once, has been shown to increase neuroplasticity and improve brain health.
Female Empowerment Through Fitness
Health club operators are tapping into consumer insights that show women want more from their fitness experiences. This has led to a focus on female empowerment through fitness, with women-only club-in-club concepts and programs tailored to the menstrual cycle, menopause support, and specialist pelvic health programs.
Adapting to Climate Change
With global temperatures on the rise, people in some parts of the world may become nocturnal to adapt to extreme heat and humidity. Health club operators will need to accommodate these trends with 24/7 operations, special cooling rooms, night-time food service, and Vitamin D lamps.
The Importance of Cardio
While the strength training boom has led to a decline in the use of cardio equipment, research continues to demonstrate the importance of cardiovascular and cardiorespiratory health for longevity. This is expected to lead to a resurgence in cardio workouts, with operators promoting the value of balanced workouts that include both strength and cardio training.
Medical Memberships and Wellness Services
Health club operators are increasingly offering medical memberships and wellness services as an upsell to traditional memberships. This trend is driven by a growing interest in health and wellness, as well as the increasing difficulty consumers face in accessing medical advice and wellness guidance through conventional channels.
Small-Cost Concepts for Underserved Areas
New business models are emerging in the small-cost space, catering to rural locations and areas with low populations. These concepts reduce costs by simplifying the fit-out, using refurbished equipment, and operating with lower staffing levels.
The Future of Fitness
These are just a few of the trends that are shaping the future of the health and fitness industry. As the industry continues to evolve, we can expect to see even more innovation and growth in the years to come.