SHERIDAN, WYOMING – April 19, 2025 - A new roadmap for global investors eyeing Southeast Asia’s booming tourism sector
A Strategic Launch in Jakarta
UN Tourism presents a data-driven guide to investing in Indonesia
UN Tourism has officially launched its newest publication, Tourism Doing Business: Investing in Indonesia, highlighting Indonesia’s flourishing tourism sector and the wealth of opportunities it holds for global investors. The announcement took place in Jakarta on April 16, 2025, marking a pivotal step in promoting international tourism investment.
An Expanding Market Backed by Record Investment
Indonesia surpasses expectations with strong FDI growth
Indonesia reported an impressive USD 60 billion in foreign direct investment (FDI) across all sectors in 2024, outpacing its ten-year average. The tourism sector alone has attracted USD 16.1 billion since 2018, with foreign investors contributing USD 5.6 billion (34.7%) and domestic investors USD 10.5 billion (66.3%).
Destination-Driven Development Strategy
Key zones and programs tailored to attract and support tourism investment
The new guidelines shine a light on the diverse tourism investment landscape in Indonesia, spanning from the pristine beaches of Lombok to the historical wonders of Borobudur. Investors are offered comprehensive insights into:
- 10 Super Priority Destinations, including Lake Toba, Raja Ampat, and Labuan Bajo.
- 3 Regenerative Tourism Destinations in Bali, Riau Islands, and Jakarta.
- Special Tourism Economic Zones, numbering eleven in total, designed to streamline investment and development processes.
- Ambitious tourism initiatives, such as the Clean Tourism Movement, Tourism 5.0, Indonesians Intellectual Property-based events, and the Tourism Village Programme.
Global Recognition and Strong Partnerships
Leadership insights reinforce Indonesia’s commitment to sustainable growth
UN Tourism Secretary-General Zurab Pololikashvili praised Indonesia’s comprehensive strategy, stating:
“Indonesia’s proactive tourism strategy shows how vision and investment can turn destinations into engines for inclusive, sustainable growth. With strong public-private partnerships and a clear development roadmap, Indonesia continues to lead by example in the region.”
The publication is the result of close collaboration between UN Tourism and Indonesia’s Ministry of Tourism. It aims to assist both local and international stakeholders in navigating the evolving investment landscape.
Minister of Tourism Widiyanti Putri Wardhana emphasized:
“These Guideline are a significant milestone in our ongoing work to position Indonesia as a leading destination for tourism investment and business. It is more than just a tool. It’s a roadmap to help investors navigate and unlock the immense potential of Indonesia’s thriving tourism sector.”
Explore the Opportunities
Access the full investment guidelines today
For global investors, Tourism Doing Business: Investing in Indonesia offers a strategic, reliable entry point into one of Southeast Asia’s most dynamic tourism markets.
🔗 Visit UN Tourism’s official website for more information and to access the full guidelines.