SHERIDAN, WYOMING – April 19, 2025 - Putting inclusive tourism in the spotlight
Tourism can be a catalyst for equality. Today, an estimated 1.3 billion people worldwide live with a significant disability, and a staggering 80% of them reside in developing countries and emerging destinations. When people with disabilities travel, they are typically accompanied by two to three others—highlighting a clear opportunity for destinations and businesses to expand both their workforce and customer base.
Yet persistent challenges remain. Despite some progress, people with disabilities continue to face discrimination and barriers that limit their ability to travel or secure jobs in the tourism industry. Many job seekers with disabilities do not view tourism as a realistic career option—leaving businesses at risk of missing out on valuable talent and untapped markets.
Highlighting solutions for inclusive employment and better access
A united front at ITB Berlin 2025. UN Tourism and Germany’s Federal Ministry for Economic Cooperation and Development (BMZ) came together at ITB Berlin 2025 to spotlight the economic and social value of accessible tourism. Their message was clear: building a more inclusive sector through international cooperation can create jobs, foster community resilience, and open travel to a wider audience.
A tourism sector that invests in accessibility. The joint event made the case for accessibility not as a charity, but as a smart, long-term business investment. By leveraging social and digital innovation, tourism stakeholders can better meet the needs of people with disabilities while unlocking new economic opportunities in both developed and emerging economies.
Real-world examples to inspire action. A forthcoming report will highlight successful practices shared in Berlin, showcasing efforts from countries like Albania, Austria, Ecuador, Germany, India, Jordan, and Morocco. International champions such as the World Sustainable Hospitality Alliance, Amadeus, the European Network for Accessible Tourism, and the European Disability Forum will also be featured.
Recommendations for inclusive growth. The report will offer actionable guidance for tourism businesses, including:
- Collaborating with end-users with disabilities to understand their needs;
- Building a solid business case for accessibility;
- Upskilling employees to deliver inclusive service; and
- Adapting job descriptions and workplaces to attract and support talent with disabilities.
Conclusion
A call to embrace accessibility as a driver for innovation and growth. With the support of UN Tourism and BMZ, the travel industry has a unique opportunity to rethink how it serves—and includes—people with disabilities. By doing so, it can unlock new markets, create meaningful jobs, and build a more inclusive future for all.
To learn more about this initiative, visit UN Tourism’s official website.