SHERIDAN, WYOMING – August 4, 2025 – For stylish travelers craving something more than the cookie-cutter hotel stay, Wyndham’s latest partnership is worth getting excited about. The global hospitality giant has joined forces with the design-forward Ovolo Group to bring a fresh wave of boutique hotel experiences across Asia-Pacific — and the vibe is anything but ordinary.
This marks Wyndham’s second major strategic alliance in just two weeks, signaling a new era of ambition for its regional expansion. But what makes this announcement particularly exciting is what Ovolo brings to the table: personality, flair, and a loyal lifestyle-savvy following.
A match made in lifestyle travel heaven
Ovolo is no stranger to bold design and guest-centered innovation. Known for its eclectic interiors, Instagram-worthy lobbies, and perks like free mini-bars and yoga mats, the brand has carved out a loyal niche in the boutique travel scene.
Wyndham, on the other hand, is one of the world’s largest hotel companies, with over 9,200 properties in more than 95 countries. Marrying Ovolo’s boutique charm with Wyndham’s global reach could reshape what travelers expect from stays in cities like Sydney, Melbourne, or Hong Kong.
Why this matters for real-world travelers
Whether you’re a business nomad or a culture-hopping tourist, this partnership brings some real perks:
- More locations with personality: Expect Ovolo properties in iconic urban centers across Australia and Hong Kong to pop up on Wyndham’s booking platforms.
- Loyalty rewards unlocked: Wyndham Rewards members will likely enjoy new opportunities to earn and redeem points at Ovolo hotels — and vice versa.
- A break from the bland: For those tired of beige walls and soulless hotel corridors, Ovolo’s colorful flair and thoughtful guest extras are a breath of fresh air.
And if you’ve ever tried finding a hotel that feels both luxurious and laid-back in downtown Sydney or near Hong Kong’s nightlife scene, you’ll know how valuable this combination could be.
How this compares to Wyndham’s previous moves
Just last week, Wyndham announced another strategic alliance — proving it’s doubling down on partnerships rather than building from scratch in competitive regions.
Here’s how the Ovolo tie-up stacks up:
- Last week’s move: StayApt Suites brought Wyndham deeper into the U.S. extended-stay market — all about functionality and long-term value.
- This week’s twist: Ovolo targets urban leisure and lifestyle travelers in the APAC region — all about design, vibes, and social energy.
It’s a smart two-pronged strategy: value and utility in North America, lifestyle and flair in Asia-Pacific.
What’s next on the horizon?
Wyndham's steady string of announcements suggests more alliances may be on the way, perhaps aimed at Latin America, Europe, or even niche wellness and sustainable hotel brands.
This could also signal growing appetite from global travelers for more than just clean sheets and free Wi-Fi — they want experience, identity, and maybe a cocktail hour or two.
Mini FAQ: What you need to know about the Wyndham–Ovolo deal
Q: Can I book Ovolo hotels through Wyndham yet?
Not immediately, but integration is expected soon — especially for Wyndham Rewards members.
Q: Will Ovolo properties keep their unique branding?
Yes! Ovolo stays fully Ovolo, just with Wyndham’s backing and booking power.
Q: Is this only for Australia and Hong Kong?
For now, yes — but further expansion could follow if the alliance performs well.
Q: Are these luxury hotels?
They’re more boutique than bling — think “affordable chic” meets “urban cool.”
Q: How is this different from a franchise?
It’s a strategic alliance, not a takeover — both brands stay independent but benefit from shared visibility and guest traffic.
The takeaway?
If your travel tastes lean toward modern, quirky, and personal — and you still want points, perks, and brand reliability — this partnership might just be the best of both worlds.