SHERIDAN, WYOMING – April 20, 2025 - ProArt Innovations Take Center Stage at NAB Show 2025
ASUS highlights professional-grade tools for content creators and broadcasters
ASUS has unveiled a powerful lineup of ProArt displays and PC solutions at the NAB Show 2025, offering creative professionals industry-leading tools to meet the growing demands of content production. The exhibition featured groundbreaking new displays and workstation solutions tailored for video editors, 3D artists, and broadcast engineers.
“ASUS is committed to empowering creators with innovative solutions that enhance their workflow, from concept to final production,” the company announced during the event.
ProArt Display Innovations for Precision Workflows
Next-gen displays deliver accuracy, brightness, and workflow optimization
The spotlight was on the new ProArt Display 5K PA27JCV, which boasts a stunning 5K resolution and 99% Adobe RGB color gamut. Ideal for high-end content creators, it ensures exceptional color precision with factory pre-calibration and Calman Verified status.
Also featured was the ProArt Display 8K PA32KCX, ASUS’s first 8K professional display. It offers 97% DCI-P3, 99% Adobe RGB, 100% sRGB, and 100% Rec. 709 color space coverage with Delta E <1 color accuracy, making it a perfect fit for ultra-high-resolution workflows. The display includes a built-in motorized flip colorimeter for seamless self-calibration, along with automatic brightness adjustments via an embedded proximity sensor.
ProArt Station and Studiobook: Performance Meets Portability
Powerful desktop and mobile workstations for demanding creative tasks
ASUS also introduced updates to its powerful workstation lineup. The ProArt Station PD5 is now equipped with the latest Intel® Core™ processors and NVIDIA® RTX™ graphics, designed to handle resource-intensive workloads like 3D rendering and video editing with ease.
Meanwhile, the ProArt Studiobook series saw new configurations featuring OLED displays and high-end GPUs, giving creators mobility without compromising on performance. With robust connectivity and advanced thermal design, these laptops support heavy multitasking and real-time previews on the go.
Workflow Enhancements and Ecosystem Integration
Seamless productivity through smart software and device synergy
ASUS is enhancing the creative ecosystem with ProArt Creator Hub, which allows users to calibrate displays, control performance modes, and monitor system status—all from one unified platform. The Creator Hub now supports new collaboration tools and integration with ASUS Dial and Control Panel for fine-tuned control in Adobe® apps.
The company also spotlighted ProArt accessories and peripherals designed to complement the core devices, forming a comprehensive ecosystem for professionals.
Sustainability and Innovation in Focus
ASUS continues to build with purpose-driven design
In line with its environmental goals, ASUS highlighted its commitment to sustainable practices. Many of the showcased products include eco-conscious materials and packaging, as well as energy-efficient components that reduce environmental impact without sacrificing performance.
Explore the Future of Creative Technology
To discover the full range of ASUS ProArt innovations and professional solutions, visit the official ASUS website: https://www.asus.com