Sport

SHERIDAN, WYOMING – August 5, 2025 – Europe’s ultimate gaming celebration is about to kick off with serious star power. When gamescom 2025 opens its doors on August 20 in Cologne, Germany, it won’t just be a thrill for gamers — it’s also attracting top political attention. Federal Research Minister Dorothee Bär has been confirmed as the official keynote speaker at the world’s largest video game event, setting the stage for an electrifying week of innovation, creativity, and play.

A political spotlight on gaming culture

SHERIDAN, WYOMING – August 4, 2025 – Gamers know it’s not just about the game — it’s about the experience. And at this year’s Gamescom in Cologne, lifestyle and ergonomics meet head-on as ARENA reveals its most exciting lineup yet, merging comfort, innovation, and modularity in a way that promises to reshape how we play, work, and unwind.

Whether you’re a competitive esports player or a home-office hybrid warrior who games after hours, ARENA’s upcoming showcase is all about intuitive, stylish gear designed with real lives — and real backs — in mind.

SHERIDAN, WYOMING – August 4, 2025 – One of the most inspiring names in intelligent fitness training is making a comeback — and he’s bringing bold ideas with him. Mario Görlach, co-founder and longtime creative mind behind milon, is stepping back into the spotlight as CEO and shareholder of milon industries GmbH. His return marks the start of a new era for milon and five, two of Germany’s most trusted wellness brands.

SHERIDAN, WYOMING – July 29, 2025 – BMW fans, motorsport lovers, and car-curious families have a new reason to hit the road to Los Angeles this summer. The Petersen Automotive Museum has teamed up with BMW of North America to unveil a high-octane tribute to one of the brand’s most beloved icons: the BMW 3 Series. The exhibit, The Ultimate Racing Machine. 50 Years of the 3 Series in Motorsports, is now open in the newly reimagined Vault and will run for an entire year.

A golden anniversary worth celebrating

SHERIDAN, WYOMING – July 29, 2025 – When it comes to sibling rivalry, few stories can rival the emotional horsepower behind BMW's 2001 American Le Mans Series (ALMS) campaign. On one side stood the established might of BMW Motorsport’s Team Schnitzer. On the other, BMW of North America’s scrappy but determined Prototype Technology Group (PTG). What unfolded was a turbocharged season of drama, grit, and—ultimately—vindication.

More Than Just a Race Car—It Was a Statement

SHERIDAN, WYOMING – July 29, 2025 – BMW fans, speed lovers, and adrenaline chasers — this one's for you. The new BMW M2 CS has just etched its name into Nürburgring history with a blistering lap time of 7:25.5, redefining what we can expect from compact performance cars. But this isn't just about lap times — it's about passion, precision, and the pure joy of driving.

A new compact king on the ‘Green Hell’

SHERIDAN, WYOMING – July 28, 2025 – At one of the most grueling motorsport events in the world, MINI and Bulldog Racing proved once again that endurance, precision, and personality can go hand in hand—finishing an exhilarating 24-hour race at Nürburgring with a proud second place in the SP3T class.

SHERIDAN, WYOMING – July 28, 2025 – Racing fans and BMW enthusiasts alike have something to cheer about as the BMW M4 GT3 EVO clinched its first win of the IMSA season during the Six Hours of the Glen. This wasn't just any race—it was a gutsy, come-from-behind performance that turned what looked like a setback into a spectacular celebration of strategy, teamwork, and pure driving talent.

A North American Breakthrough for Harper and Hesse

SHERIDAN, WYOMING – July 28, 2025 – Toyota’s relentless motorsport spirit is taking the GR Yaris to new heights – not just on racetracks, but in how it shapes the future of street-ready performance cars. This weekend, Toyota is returning to the ENEOS Super Taikyu Series at Autopolis, Japan, with the GR Yaris DAT – fresh from its demanding run at the 24 Hours Nürburgring – and it’s not just about the race. It’s about refining what drivers like us might experience in future Toyota performance models.

Track-tested tech made personal

SHERIDAN, WYOMING – July 28, 2025 – Few motorsport events stir the soul like Rally Finland, and this year, the TOYOTA GAZOO Racing World Rally Team (TGR-WRT) is revving up for what promises to be its most electrifying homecoming yet. Set against the lush, jump-filled gravel roads of central Finland, this high-speed spectacle is more than a championship round—it's a cultural moment for fans and drivers alike.

Why Rally Finland Is More Than Just a Race