SHERIDAN, WYOMING – June 13, 2025 – Volkswagen is proudly returning to the international football spotlight as an official partner of the UEFA Women’s EURO 2025, reinforcing its commitment to female empowerment and sustainable mobility.
Set to take place from July 2 to July 27 across eight cities in Switzerland, this year’s UEFA Women’s EURO is expected to break records in attendance and engagement. Volkswagen’s renewed sponsorship is not only about football—it’s about making a difference.
Empowering Women On and Off the Field
Volkswagen has long supported women in football, and this summer's championship adds another chapter to its legacy. Christine Wolburg, Chief Brand Officer of the Volkswagen brand, emphasized the company’s commitment: “As a matter of conviction, we have supported both football of women and women in football for many years now. Sponsoring the UEFA Women’s EURO this summer is therefore a further sign of our commitment to visibility, fairness and genuine participation.”
This meaningful alliance goes beyond visibility—it’s a statement. By investing in one of the world’s fastest-growing sports, Volkswagen continues to support gender equality and the advancement of female athletes.
A Pan-European Partnership with a Powerful Message
Volkswagen’s involvement extends well beyond tournament branding. The company is also a proud partner of seven of the 16 participating national teams, including:
- Germany
- Switzerland
- France
- The Netherlands
- Denmark
- Finland
- Italy
In these countries, individual sponsorship agreements have been signed between Volkswagen’s local importers and national football associations, bringing the brand closer to fans across Europe.
UEFA’s Marketing Director Guy-Laurent Epstein welcomed the renewed partnership, stating: “UEFA is delighted to welcome Volkswagen back as an official UEFA Women’s EURO sponsor. Their continued support demonstrates a shared belief in the power and potential of the women’s game. As the tournament kicks off soon across Switzerland, this partnership helps us not only deliver a record-breaking competition but also drive meaningful investment into the growth of women’s football and create more opportunities for women and girls at every level of the sport.”
Electric Passion: Spotlight on the ID. Family
Volkswagen is also using the UEFA Women’s EURO 2025 as a global platform to spotlight its all-electric ID. family. As Wolburg explained, “We are also using the stage to present our models from the all-electric ID. family to an international audience.” From the city-ready ID.3 to the spacious ID. Buzz, the brand’s electric lineup is designed for eco-conscious consumers who want both performance and sustainability.
Expect fan-facing activations in key football-loving markets, showcasing Volkswagen’s innovation in mobility while celebrating the passion of the sport.
Celebrating a Shared Journey in Football
Volkswagen’s connection to women’s football is both deep and personal. Alexandra Popp, captain of VfL Wolfsburg and EURO ambassador for Volkswagen, shared: “Football of women has taken a fantastic leap forward in recent years: professionalism, quality and attention have developed extremely positively. Volkswagen has supported us from the very beginning – both at club level with VfL Wolfsburg and also at national level in the German Football Association, and in Europe, as now at the UEFA Women’s EURO. This commitment and this recognition are highly appreciated in the football world.”
Volkswagen's attitude campaign #KeinFrauenfußball (“#NotWomensFootball”) made waves in 2022, challenging stereotypes and sparking conversations about linguistic and cultural biases in the sport.
Looking Ahead with Purpose and Pride
As a company employing over 170,000 people worldwide and producing vehicles in 12 countries, Volkswagen is not only shaping the future of mobility—it’s helping shape a more inclusive world. With its ACCELERATE strategy and its active role in promoting gender equality in sports, Volkswagen remains a brand driven by purpose.
To explore Volkswagen’s commitment to women’s football and electric innovation, visit volkswagen.com.