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SHERIDAN, WYOMING – July 19, 2024 – In a move set to redefine the accessibility and appeal of boxing, UBX,the innovative boxing and strength gym franchise, has partnered with Adidas Boxing to launch the "Boxing is for Everyone" campaign. This initiative celebrates the transformative power of boxing as a fitness discipline accessible to individuals of all levels and backgrounds. The campaign coincides with the release of a co-branded line of gloves and apparel, available exclusively at UBX gyms worldwide.

Empowering Through Fitness

SHERIDAN, WYOMING – July 19, 2024 – UBX, the innovative boxing and strength training franchise, has announced a significant expansion into the United Arab Emirates (UAE), solidifying its position as a global leader in the fitness industry. This strategic move marks the brand's continued commitment to bringing its unique fitness concept to a broader international audience.

Strategic Partnership Fuels Growth

SHERIDAN, WYOMING – July 3, 2024 – adidas, the global powerhouse in sports and lifestyle footwear, today unveiled the VeloStan Smith, a revolutionary sneaker that seamlessly blends the iconic Stan Smith design with innovative cycling technology. This launch marks a bold new chapter in urban mobility, catering to the growing community of cyclists who demand both performance and style in their everyday footwear.

Redefining the Cycling Experience

SHERIDAN, WYOMING – July 3, 2024 – adidas and Manchester United have unveiled the club's groundbreaking home kit for the 2024/25 season, a design that pays homage to the team's storied history while embracing innovation and performance technology.

A Modern Tribute to Tradition

SHERIDAN, WYOMING – July 3, 2024 – adidas and New Zealand Rugby (NZR) today unveiled their latest jersey designs, set to be worn by the All Blacks and Black Ferns during the 2024 international season. The release marks a quarter-century of collaboration, a partnership that has yielded numerous triumphs and iconic moments in rugby history.

A Design Steeped in Tradition and Innovation

SHERIDAN, WYOMING – June 25, 2024 – In an exciting development for athletes worldwide, renowned athletic apparel brand Nike and innovative recovery technology company Hyperice have partnered to unveil a revolutionary line of wearable technology designed to optimize athlete performance and recovery. The collaboration represents a significant leap forward in the convergence of sports science and apparel technology, with the potential to transform how athletes approach their training and competition routines.

avant°pool, a leader in innovative recovery solutions, introduces its Kinos and Kinos Plus transportable pools, designed to make the benefits of cold and warm water therapy accessible to everyone.

Who Benefits from avant°pool?

According to the Pew Research Center, Generation Z — those born after 1996 — have been coined “the first generation of true digital natives.” This generation has grown up in a digital world, more technology-focused than anyone in the recreation field has experienced before. For this reason, all campus professionals need to be evaluating the technology offered in their facilities. As such, below are three different types of technology to invest in this year to attract new students:

New cardio equipment in the USF Campus Recreation Center allows users to convert their workout into electricity. USF is the first college or university in Florida to have 12 SportsArt ECO-POWR treadmills, ellipticals and indoor cycles. Each one-hour workout can power a desktop computer for at least two hours.

Sponsored by Motion Project

When 23-year-old Dawson Broad dove headfirst into a pool on Independence Day, he couldn’t have foreseen the resulting injury that would change his life, leaving him unable to walk with limited mobility in his upper extremities.

While recovering in the hospital, the young student athlete learned through social media about Buffalo’s newest rehabilitation facility, Motion Project: The Natalie Barnhard Center for Spinal Cord Injury Rehabilitation and Recovery.