SHERIDAN, WYOMING – April 9, 2025 - A Game-Changing Opportunity for Fitness Startups
The decision is in—and the winner is clear. SPORTABLE, a rising IT startup in the fitness industry, has officially secured an exclusive exhibition space at FIBO 2025 as part of the milon Innovation Hub. This prestigious opportunity places SPORTABLE alongside milon, a leader in fully electronic training solutions, at the world's largest fitness trade show.
Taking place from April 10–13, 2025, in Cologne, FIBO is a global hotspot for health, wellness, and fitness professionals. SPORTABLE will join the ranks in Hall 7, Stand A50, ready to showcase its groundbreaking app-based solutions that bring intelligent, individualized fitness training to the forefront.
Empowering Innovation with the milon Innovation Hub
The milon Innovation Hub was created to give high-potential startups a launchpad in the fitness and health sector. In March, milon called on young companies—less than five years old—with a focus on innovation and sustainability to apply for a place in the hub.
From numerous applicants, SPORTABLE stood out.
“Start-ups are the driving force behind innovation in our industry. Their creative ideas and courage to take new paths are advancing the fitness and health industry sustainably. Through close collaboration, valuable synergies are created that promote progress and enable forward-looking solutions for our customers. We are pleased to welcome SPORTABLE, a forward-looking start-up, on board. With this stand partnership, we reaffirm our commitment to actively support young companies and drive the industry forward,” said Bernhard-Stefan Müller, CEO of milon Industries GmbH.
SPORTABLE: Smarter, More Effective Studio Training
Based in Wernau, SPORTABLE is revolutionizing fitness studio experiences with a smart, connected member app. Designed to simplify workouts and improve performance, the app enables measurable progress, tailored training plans, and a strong sense of community.
It also integrates seamlessly with popular fitness trackers like Garmin, Polar, and Wahoo, making it easier for users to track and enhance their results.
The app supports trainers by streamlining course bookings, sending updates and offers directly to users’ phones, and improving studio communication—all with a clean, user-friendly interface.
“We at SPORTABLE are overjoyed and deeply honored to be part of FIBO as a stand partner with milon. This unique opportunity not only allows us to expand our network but also to present our innovative concept in a dynamic and inspiring environment,” said Dominik Elbl, CEO of SPORTABLE.
“We are especially grateful to become part of the milon Innovation Hub—an initiative that shapes innovation, progress, and the future of the fitness and health industry. Together with strong partners like milon, we can set new impulses and develop sustainable solutions that revolutionize the industry,” added Patrick Elbl, CPO of SPORTABLE.
A Shared Vision for a Healthier, Smarter Future
Both brothers are excited to connect with experts, thought leaders, and industry peers at FIBO 2025. For them, this collaboration is more than just a milestone—it's a personal mission to help shape the future of fitness and well-being through technology and teamwork.
milon Innovation Hub: The Industry’s Launchpad
As a pioneer in electronic strength training and a key player in length muscle training through its brand five, milon is known for creating training worlds that are rooted in over 50 years of expertise. The milon Innovation Hub brings this experience to new ventures, offering them a robust support system including:
- A strong professional network
- Expert-led lectures
- An exclusive alumni club
- A hands-on bootcamp for startups
This initiative continues to attract the brightest minds and most daring entrepreneurs in the industry. Learn more at milongroup.com.
About SPORTABLE
SPORTABLE is an IT startup on a mission to make gym training smarter and more efficient. Their innovative app supports measurable results, customized plans, and seamless communication between trainers and members. With features like integrated fitness tracker compatibility and real-time updates, SPORTABLE brings real value to modern fitness studios. Learn more at sportable.eu.
Don’t Miss SPORTABLE and milon at FIBO 2025 – Hall 7, Stand A50
Be part of the future of fitness—connect, explore, and experience innovation in action.