SHERIDAN, WYOMING – April 9, 2025 - Calling All Fitness Start-Ups: Win a Booth and Join the milon Innovation Hub
The future of fitness and health is being redefined—and milon, a leader in fully electronic training equipment, is leading the charge. As part of its bold step forward in supporting the next generation of innovators, milon has launched the milon Innovation Hub and is offering start-ups the chance to win an exclusive booth space at FIBO 2025, one of the world's top trade shows for fitness, wellness, and health.
A New Chapter in Fitness Innovation
With decades of expertise in electronic strength training and length-muscle training through its brands milon and five, the milongroup is well-positioned to empower the fitness and health industries. Now, the launch of the milon Innovation Hub signals a renewed commitment to fostering start-up innovation.
This new innovation space will serve as a hotspot for bold ideas, visionary founders, and forward-thinking companies. It is designed to support emerging businesses in bringing their concepts to market, offering access to expert networks, practical bootcamps, exclusive talks, and a dedicated alumni club.
“Start-ups are the innovation engines of our industry,” said Bernhard-Stefan Müller, CEO of milon industries GmbH. “Their creative ideas and willingness to take new paths are driving the fitness and health sector forward. Close cooperation with start-ups creates synergies, promotes progress, and enables forward-looking solutions for our customers.”
Enter to Win: Showcase Your Start-Up at FIBO 2025
Milon is inviting young companies—no older than five years—from the fitness and health sectors to apply for a chance to win a booth in Hall 7 at FIBO 2025. Start-ups that demonstrate innovation and sustainability are encouraged to participate.
The application is simple: submit a brief description that answers the following key questions:
- Who are you?
- What is your product or service?
- How does your concept sustainably change the market?
- Why are you the perfect candidate for FIBO 2025?
Applications are open until March 15, 2025. Interested companies can find the submission link and participation guidelines at: https://milongroup.com/de/innovation-hub
More Than Just a Booth—Access to a Powerful Network
Winning start-ups won’t just get prime exposure at one of the most prestigious trade shows in the industry. They’ll also receive automatic entry into the milon Innovation Hub, gaining access to a unique expert network and industry-specific support.
This initiative is more than a contest—it’s a springboard for market entry, growth, and long-term success in the competitive wellness and fitness space.
Shaping the Future Together
With the milon Innovation Hub, the company underscores its mission to connect experience with fresh thinking. Backed by over 50 years of development and production expertise, and built on a science-backed philosophy combining strength, mobility, and cognitive training, milon continues to support operators, trainers, and consumers worldwide.
Whether you're a new brand aiming to make your mark or a fitness enthusiast watching the industry evolve, this initiative reflects the spirit of progress and empowerment shaping the future of fitness.
Visit www.milongroup.com for more information about the company’s solutions and training philosophy.
Start-up founders, the stage is set—don’t miss your chance to shine at FIBO 2025!