SHERIDAN, WYOMING – April 11, 2025
Les Mills, the global group fitness leader, is turning heads—and legs—with a bold new launch that blends fitness and food in a way that’s both fun and functional. In a creative twist to celebrate its latest high-intensity strength training program, LES MILLS FUNCTIONAL STRENGTH™, the brand has released a limited-edition line of whole wheat pasta aptly named “Spaghetti Legs.”
A Powerful Pairing: Heavy Lifting Meets Comfort Food
“Get sweaty, then eat spaghetti.”
That’s the rallying cry behind the new campaign, as Les Mills invites fitness enthusiasts to push their physical limits and then refuel with a dose of post-workout joy. “Spaghetti Legs” pasta is a playful nod to the intense lower-body burn delivered by FUNCTIONAL STRENGTH, a new workout designed to build power, confidence, and functional athleticism.
In an eight-week study, participants saw significant improvements: squat strength increased by 20%, jump height by 19%, and confidence in strength training surged by 25%. It’s a serious workout with real results—but Les Mills is keeping it lighthearted.
Join the IG Live Celebration
On January 31 at 4pm (EST), Les Mills invites everyone to a live “Spaghetti Legs” celebration on their Instagram channel. Hosted by Ben Main, co-creator of FUNCTIONAL STRENGTH, the event features a lower-body workout inspired by the new class. Participants will also have a chance to win packs of the exclusive pasta—available only while supplies last.
“We can’t wait to serve our squad a double helping of Spaghetti Legs through the IG Live event – expect a killer workout and the chance to win pasta that hits different,” says Ben. “We’re all about making fitness more joyful and this is a fun way to bring people together, build community, and celebrate a food that’s been scientifically proven to boost happiness.”
Science-Backed Gains and Real Joy
Developed with insights from Auckland University of Technology, FUNCTIONAL STRENGTH goes beyond just building muscle. The study found that in addition to lower-body gains, participants boosted core strength by 19% and bench press by 13%, all while reporting a 78% enjoyment score.
That unique combination of performance and pleasure is part of what makes FUNCTIONAL STRENGTH a standout offering for Gen Z, a demographic that demands more meaningful and motivating fitness experiences.
More Than a Workout: The ‘Choose Happy’ Campaign
The “Spaghetti Legs” launch is the latest activation under Les Mills’ “Choose Happy” campaign, developed with creative agency nice&frank. The campaign is rooted in the idea that joyful movement leads to lasting motivation—and better results.
Alice Atherton, Head of Brand at Les Mills, explains:
“Spaghetti Legs is the latest example of us subverting expectations of a fitness brand to provide playful entry points for people to start their workout journey and reap the rewards of an active lifestyle.”
From appointing Brett Goldstein as its first Happiness Ambassador to offering fans a chance to live, eat, and work out like a Kiwi, Les Mills is rewriting the rulebook on what it means to inspire a “fitter planet.”
Train Hard, Fuel Right, Feel Good
“But don’t be fooled by the smiles,” adds Ben. “FUNCTIONAL STRENGTH is a serious workout. We’ve brought together the best of heavy compound lifting and functional strength training to deliver a bang-on-trend workout that delivers strength and athleticism to set you up for any challenge.”
Whether you're a seasoned athlete or just starting your fitness journey, Les Mills invites you to try something new—sweat hard, laugh often, and maybe even win some pasta along the way.
Ready to experience the strength and joy for yourself?
Try a LES MILLS class today at www.lesmills.com