SHERIDAN, WYOMING – April 9, 2025 - Uniting Fitness and Golf for a Stronger, Healthier Future
In an exciting development for fans of active living, FIBO, the world’s leading trade show for fitness, health, and wellness, has joined forces with the PGA Show, the largest and longest-running golf trade show globally. This new strategic partnership unites two powerhouses in their respective industries, creating dynamic synergies that promise innovation, expanded opportunities, and growth for professionals and consumers alike.
A Shared Vision Rooted in Innovation and Wellness
FIBO and the PGA Show are driven by a common purpose—to foster industry growth through education, innovation, and global networking. Their newly formed collaboration focuses on the intersection of health, fitness, and sports performance, underlining the vital role fitness plays in golf and vice versa.
“Fitness and health are essential elements of the sport of golf and are increasingly recognized by millions of golfers around the world. By joining forces, we have the opportunity to present innovative solutions and approaches for golfers, industry professionals, and businesses alike,” said Silke Frank, Event Director FIBO (RX Deutschland).
A Partnership Designed for Progress
FIBO and the PGA Show have already begun planning joint activities to enrich both events. These forward-thinking initiatives are set to strengthen their shared mission and broaden their audience reach:
- Integrated content and program highlights: Both events will introduce new themes that spotlight the link between golf, fitness, and health.
- Joint education and innovation initiatives: Attendees can expect workshops and talks that deliver the latest insights on performance, wellness, and athletic development.
- Enhanced global collaboration: New partnerships across industries will encourage international exchange and cultural synergy.
- Innovation marketplaces: A special platform will allow companies to showcase breakthrough products and technologies at the intersection of fitness, wellness, and golf.
These collaborative efforts will empower both brands to continue serving their loyal communities while expanding into new consumer and professional markets.
Boosting the Fitness and Wellness Experience at the PGA Show
This partnership is also a game-changer for the golf fitness and wellness landscape. In recent years, this segment at the PGA Show has grown rapidly, now featuring over 60 exhibits and free educational sessions on each day of the event. With support from key organizations such as TPI and the Golf Fitness Association of America, the PGA Show has already become a destination for those seeking the latest in golf-related health and fitness.
“With the FIBO partnership, we are strengthening the connection between golf and fitness in a very meaningful way,” said Marc Simon, Event Vice President for PGA Golf Exhibitions (RX USA). “Together with our existing partners, FIBO and the PGA Show can create a unique cooperation program that elevates both industries while promoting global connections to positively impact the golf experience.”
A Call to the Global Community
FIBO and the PGA Show are extending an open invitation to industry professionals, fitness enthusiasts, golfers, and businesses to be part of this transformative journey. Upcoming announcements will reveal program highlights, new initiatives, and event updates that reflect the evolving future of both fitness and golf.
To stay informed and get involved, visit the official websites:
➡️ FIBO
➡️ PGA Show
About FIBO
FIBO is dedicated to building a strong and healthy society by bringing together key players in fitness, wellness, and health. As a global platform, the annual FIBO Show in Cologne, Germany, is the go-to event for innovation, investment, and the latest trends promoting an active lifestyle. The next edition takes place April 10–13, 2025. Learn more at fibo.com.
About PGA Golf Exhibitions
Since its inception in 1954, the PGA Show has become the premier annual business event for the global golf industry. Alongside the PGA Buying Summit in mid-season, it offers a platform for product showcases, networking, business development, and professional learning. Discover more at PGAShow.com.
About RX
RX is committed to growing business for individuals, communities, and organizations. With 400 events across 42 industries in 22 countries, RX combines digital tools and data to create powerful event experiences. RX is a part of RELX, a global provider of information-based analytics and decision-making tools. Visit rxglobal.com for more.