SHERIDAN, WYOMING – April 11, 2025 - Revolutionizing fitness with generative AI
Echelon Fitness has announced a powerful new collaboration with Amazon Web Services (AWS) to launch Echelon® AI, a personalized fitness platform powered by generative AI. This new initiative merges Echelon's premium connected fitness content with AWS’s state-of-the-art artificial intelligence and machine learning technologies to deliver a fully personalized, interactive, and intelligent fitness experience—whether at home or in the gym.
“At Echelon, we've always believed that personalization is key to helping our members achieve their fitness goals,”said John Santo, Co-founder and Chief Product/Technology Officer at Echelon. “By partnering with AWS, we're leveraging cutting-edge AI technology to transform how our members interact with our extensive content library, creating a more engaging and personalized fitness experience that adapts to each individual's journey.”
Smarter workouts, tailored just for you
Unlike traditional AI offerings focused on a single piece of equipment, Echelon® AI takes personalization to an entirely new level. Whether members are using a treadmill, bike, rower, or strength machine, this dynamic ecosystem adapts workouts across all Echelon® platforms to fit each user’s goals and progress.
Using Amazon Bedrock’s generative AI models and Amazon OpenSearch’s powerful vector search capabilities, Echelon® AI analyzes each user’s fitness assessments, preferences, and goals to create custom training regimens. The system continuously evolves with the user, recommending new classes, instructors, and schedules based on individual history and preferences.
“Echelon® AI, powered by generative AI models in Amazon Bedrock, conducts comprehensive analyses of members' fitness assessments, objectives, and individual preferences to generate personalized training regimens that adapt to each member's progression,” the company stated. “The solution also leverages Amazon OpenSearch's vector search capabilities to deliver enhanced personalization by precisely aligning members with optimal class selections, exercise routines, and instructors, based on their historical workout data and training preferences.”
Key features of the Echelon AI platform include:
- Custom fitness plans that evolve with users over time.
- Smart class recommendations based on previous workouts and preferences.
- Real-time progress tracking and intelligent adjustments to keep users on track.
- Integrated scheduling to manage both home and gym workouts effortlessly.
- Conversational AI interface for a truly interactive fitness journey.
Driving engagement and retention
The personalized nature of Echelon® AI is already showing positive results. Early testing suggests it could boost member retention by at least 7%, underlining the importance of personalization in keeping users motivated and engaged.
“Echelon is focused on creating rewarding and personalized experiences for its members by applying the power of generative AI to its proprietary data,” said Sri Elaprolu, Director of the AWS Generative AI Innovation Center. “Working with AWS, Echelon created a highly tailored fitness experience powered by Amazon Bedrock that adapts effortlessly to each user’s unique goals. The result is increased motivation, satisfaction, and retention of Echelon members.”
A bold step into the future of fitness
The new AI-enhanced platform officially launched on March 12 and is being rolled out to Echelon members and partner commercial gyms. This innovation marks a major milestone in Echelon’s commitment to making premium, intelligent fitness accessible to all.
“This collaboration represents a significant step forward in fitness,” said Lou Lentine, CEO of Echelon Fitness. “Echelon is focused on creating rewarding and personalized experiences for its members, making every workout more intelligent, engaging, and effective. This technology will revolutionize how the consumer works out whether that be on their Echelon equipment at home or where available, in their local gym. We feel that Echelon Intelligence will meet our consumer’s need for innovation and wellness tracking in a customizable way that hasn’t been done before.”
Visit Echelon® to experience the future of fitness
Echelon continues to lead the evolution of connected fitness with a full range of smart exercise equipment, live and on-demand classes, and now, next-generation personalization through AI. Whether you're new to fitness or an experienced athlete, Echelon® AI is your new digital coach—available anytime, anywhere.
Explore Echelon’s AI-powered fitness solutions and discover how your workouts can become more effective, motivating, and truly personal.
👉 Learn more at https://echelonfit.com
About Echelon®
Founded in 2017, Echelon® is a leading innovator in connected at-home and commercial fitness, offering a wide array of smart equipment, immersive live and on-demand classes, and real-time performance tracking. With a mission to make healthy living accessible to everyone, Echelon® continues to expand globally, bringing personalized and engaging fitness to homes and gyms around the world.