SHERIDAN, WYOMING – June 16, 2025 – Dunlop has reaffirmed its commitment to the global off-road racing community by renewing its partnership with the Fédération Internationale de Motocyclisme (FIM) for the 6 Days Enduro of Nations, taking place in Bergamo, Italy from August 24 to 29, 2025.
The renewed collaboration ensures that both amateur and professional riders can count on Dunlop’s trusted Geomax EN91 tire and benefit from enhanced on-site support during one of the most challenging enduro events in the world.
Dunlop Geomax Challenge Supports Grassroots Riders
First launched in 2021, the Dunlop Geomax Challenge is back to support riders in the Club Team Award category. This program provides:
- A Dunlop Geomax tire package
- Official Dunlop rider kit
- Exclusive prizes, including a Dunlop Sparco racing seat and MXGP passes for the top five teams
The initiative allows non-professional riders to compete with confidence, backed by high-performance equipment and exclusive rewards.
Proven Performance Across All Terrain
The Geomax EN91 tire has proven itself in the most demanding conditions, having equipped 6 Days class winners and champions in the Enduro European and Junior Enduro World series. For 2025, Dunlop introduces new mousse specifications, giving riders even greater protection on unpredictable terrain.
All Dunlop-supported teams—both professional and club-level—will also receive expert assistance from Barani Gomme, Dunlop’s licensed service provider, throughout the six-day event.
A Celebration of Rider Passion and Performance
Roberto Finetti, marketing manager, Dunlop Motorcycle Europe, stated:
“We’re thrilled to renew our long-standing partnership with the FIM by bringing the Dunlop Geomax Challenge back for the 99th edition of the iconic 6 Days in Italy. This event is more than just a race – it’s a celebration of passion, performance, and the trust riders place in Dunlop to conquer the toughest terrain."
He added:
“The Geomax Challenge is designed to spotlight rider talent and elevate competition, offering a premium platform for both club and amateur riders. The 6 Days is one of the few global events where amateurs line up alongside professional riders, and we’re proud to support them all with our cutting-edge Geomax tire technology. We can’t wait to see our Geomax tires in action on Italian soil and to celebrate the incredible achievements of every rider taking part.”
A Six-Year Partnership That Keeps Growing
The FIM and Dunlop first joined forces in 2019, and their partnership has flourished ever since. Fabio Muner, FIM marketing and digital director, shared his perspective on the renewed alliance:
“We are delighted to be continuing our partnership with Dunlop for this year’s 6 Days, a relationship that has seen us work together for six years since we first joined forces in 2019. The Dunlop Geomax EN91 tire is highly regarded in the sport of Enduro and the 6 Days will again provide the ultimate testing platform for this product."
He concluded:
“Dunlop will bring important technical support to the amateur competitors who will be able to enter the Dunlop Geomax Challenge. Finally on behalf of the FIM I would like to thank Dunlop for renewing their support.”
Save the Date: Bergamo, August 24–29
The 6 Days Enduro of Nations returns to the picturesque city of Bergamo, Italy, from Sunday, August 24 through Friday, August 29, 2025. Riders and fans alike can expect an exhilarating showcase of endurance, skill, and camaraderie.
Learn more at www.dunlop.eu/motorcycle.