SHERIDAN, WYOMING – August 4, 2025 – When iconic Italian carmaker Lancia joins forces with Swiss watchmaker Eberhard & Co., the result isn’t just a timepiece — it’s a statement. The newly unveiled Lancia HF limited-edition watch is more than a nod to the past; it’s a wearable tribute to motorsport history, precision craftsmanship, and enduring style.
Inspired by the legendary “HF” logo (short for High Fidelity) and the unmistakable red elephant mascot from the 1950s, the timepiece pays homage to Lancia’s most competitive, rally-winning era. But this isn’t about nostalgia. It’s about blending legacy with lifestyle — and making a bold impression.
Retro soul, modern execution
Designed in tandem with the reveal of the 280-horsepower Lancia Ypsilon HF and its dynamic HF Line at the Balocco Proving Ground, this Swiss-made timepiece is anything but ordinary. Its minimalist dial draws from the palette of the 1966 Fulvia Coupé, while the slanted lettering borrows from the 1990s Delta rally car, injecting motion and energy into every glance.
Eberhard & Co., known for precision and heritage-rich design, brings over 135 years of horological expertise into the collaboration. The result? A 41 mm stainless steel case housing a self-winding mechanical movement, wrapped in either a vintage-style leather strap with red stitching or a sleek stainless steel bracelet with 2CLICK® clasp.
Why this watch is more than just good-looking
Let’s face it: in a world of smartwatches and digital overload, wearing a mechanical timepiece says something different. It says you value craftsmanship, tradition, and timeless design. The Lancia HF does exactly that — with finesse:
- Distinctive Dial: White, blue, or black variants with a “soleil” finish and luminescent hour markers.
- Symbolic Details: The iconic red elephant at 6 o’clock, red-accented second hand, and minute “60” marker.
- Individual Serial Number: Each piece bears a unique number engraved on the customized caseback.
- Exclusive Availability: Just 120 pieces per dial color, coming to select Eberhard & Co. retailers by year’s end.
How it fits your lifestyle
Whether you’re a rally fan, design lover, or collector of fine things, this watch bridges function and passion. It doesn’t just tell time — it tells a story. A story of Italian elegance and racing grit. Of Swiss precision and historic reinvention. And for those who appreciate the details, it’s also a subtle conversation starter, a daily dose of adrenaline worn on the wrist.
Mini comparison: Lancia HF vs other motorsport watches
- Lancia HF x Eberhard & Co.
Heritage-focused, highly limited, motorsport-rooted aesthetics, deep Italian symbolism. - Tag Heuer Monaco
Also racing-inspired, but more mainstream; known for square case and Steve McQueen legacy. - Omega Speedmaster Racing
A technical masterpiece with NASA cred; more contemporary and tool-oriented.
The Lancia HF watch is less about mass appeal and more about insider charm — perfect for those who know their Stratos from their Delta Integrale.
The spirit of two legacies
This collaboration isn’t random — it’s a reunion of passions. As Eberhard & Co. celebrates over 135 years of fine watchmaking and Lancia dives into a bold new era with its electric HF lineup, this timepiece becomes a bridge between art and speed, tradition and ambition.
Want to own a slice of that energy? You'll need to move fast — just like the cars that inspired it.
Learn more at eberhard1887.com