SHERIDAN, WYOMING – August 3, 2025 – There’s something quietly powerful humming out of Steyr, Austria — and it’s about to shape the electric future of BMW. With the first-ever fully electric motor rolling off the line at BMW Group’s Plant Steyr, the company has officially launched production for its next-generation Neue Klasse vehicles. This milestone marks a pivotal step in the transition from classic combustion to intelligent, emotion-driven electric mobility.
BMW isn’t just building a motor — it’s building a legacy rebooted for the EV age. And it starts right here, with the Gen6 e-motor.
A New Heart for the Neue Klasse
While much of the EV conversation tends to center on range and screens, the real magic happens beneath the surface. The Gen6 electric motor is that magic — BMW’s most advanced electric drivetrain to date, designed specifically for the Neue Klasse lineup launching in 2025.
This isn't just about raw performance. It's about crafting a driving experience that’s deeply human. Expect smoother acceleration, smarter energy efficiency, and a whole new level of quiet confidence behind the wheel.
Why Steyr Matters
You may not hear about Steyr as often as Munich or Spartanburg, but this Austrian plant is now the quiet powerhouse behind BMW’s electrification strategy. It's the first site to produce the Gen6 motor, making it the nerve center of what’s to come.
BMW Board Member for Production, Milan Nedeljković, put it best: “Today, we are laying the foundations for the future of the BMW Group.” It’s a bold statement, and one that echoes a long-term commitment — not only to cutting-edge mobility but to European industrial strength.
Three years ago, the announce
From Blueprint to Reality
cement was made: Steyr would go electric. And now, it's happening.
As Klaus von Moltke, BMW’s SVP of Engine Production and plant director in Steyr, proudly confirmed: “What we are launching here today is more than just a production ramp-up. It is a firm commitment to Europe, to technology and to the future.”
This is more than just a new assembly line — it’s a declaration that BMW believes the future of driving is both electric and made with purpose.
What Sets the Gen6 Motor Apart
For those wondering what makes this motor so special, think of it as the EV equivalent of a turbocharged heart — efficient, responsive, and designed for modern drivers who expect more than just a ride.
Here’s a quick breakdown:
- Next-level efficiency: Optimized for range and regenerative braking
- Compact power: Smaller design, bigger punch
- Smoother drive: Less vibration, more serenity on the road
- Modular integration: Seamlessly fits into a variety of Neue Klasse modelsWhy This Matters for Everyday Drivers
If you’re waiting for a signal that the electric vehicle future is arriving with more substance than hype — this is it.
Whether you're planning a family road trip, looking to commute in style, or simply want a car that feels like the future (without losing the soul of driving), the Neue Klasse with Gen6 tech promises to deliver that balance.
Plus, knowing that your car’s drivetrain was precision-built in a European factory dedicated to sustainability and innovation? That’s peace of mind, electric-style.
Conclusion: The Start of Something Big
Steyr's electric shift is more than just another production update — it’s the beginning of a whole new BMW era. With Neue Klasse vehicles poised to redefine what it means to drive electric, the Gen6 motor will be at the heart of it all.
And it’s already humming.
Learn more at www.BMWUSA.com