SHERIDAN, WYOMING – August 3, 2025 – Stellantis is setting the stage for a bold new design era across its iconic American brands with the appointment of Scott Krugger as Head of North America Design. Krugger’s new role is more than just a reshuffle—it signals a deeper transformation in how the company envisions the future of mobility for millions of drivers across the U.S. and beyond.
Known for blending muscular styling with emotional punch, Krugger brings a mix of American roots and international experience to the table. From his beginnings in 2001 with Dodge and Ram to recent leadership roles at the company’s European design hub, he’s earned his stripes crafting vehicles that are as head-turning as they are high-performing.
Design with an Eye on Emotion, not Just Efficiency
Under Krugger's leadership, consumers can expect to see North American models that tap into local tastes more directly—more rugged Jeeps, bolder Rams, and Dodges with serious street cred. While Ralph Gilles, Stellantis’ global Chief Design Officer, will continue orchestrating the brand’s global visual strategy, Krugger will translate those visions for American roads.
Why does this matter to everyday drivers? Because the design of your next SUV or truck might feel more intuitive, more “you.” It’s about bringing back excitement into your commute or road trip with vehicles that connect on a visceral level.
“Scott’s immense design talent and proven leadership in North America... are key to our new design organization,” said Gilles, highlighting Krugger’s promotion as part of a dual leadership refresh, alongside Gilles Vidal’s move to head European design.
The Face Behind the Future of Dodge Muscle and Jeep Adventure
Krugger isn't new to making waves. He was the creative force behind the look of Dodge and SRT cars in recent years, pushing aggressive styling into the mainstream. He also spearheaded user experience design for Alfa Romeo and Jeep models in EMEA, bringing tech and tactile feedback into harmony.
This kind of crossover know-how is expected to inspire the next generation of Stellantis vehicles—ones that speak both to thrill-seekers and families alike.
More Than Just Design: A Consumer-Driven Strategy
Krugger’s appointment comes during a pivotal moment for Stellantis. The company recently reported over 1.3 million registrations across the EU30 market in the first half of 2025, cementing its position as Europe’s second-largest automaker. But it’s not resting on numbers.
In North America, where pickup trucks and SUVs dominate, the emotional appeal of a design can make or break a sale. With a renewed focus on creative leadership, Stellantis aims to capture hearts through the steering wheel.
Stellantis is also on a roll in Europe:
- 30% market share in France, including leadership in electric models.
- FIAT tops sales in Italy, with the Panda remaining the nation’s darling.
- Opel/Vauxhall Corsa reigns in Germany and the UK, leading the B-Hatch segment.
- A growing hybrid lineup, with Stellantis now #1 in the segment thanks to models like the Peugeot 208 and Jeep Avenger.
While this may sound like boardroom talk, what it means for consumers is more choices, better designs, and an infusion of personality into cars that often feel like clones.
Mini Feature Comparison: Stellantis vs. The Design Curve
- Stellantis: 14 iconic brands, regional design heads, emotion-driven vision
- Toyota: Global consistency, but slower to regionalize styling cues
- Ford: America-first strategy, but lacks Stellantis’ European design flair
- Hyundai/Kia: Strong recent design push, but fewer heritage brands to build on
Why It Matters for You
If you're someone who buys a car not just to get from A to B, but to feel something along the way—this matters. With Krugger at the helm, Stellantis isn’t just polishing its cars—it’s redefining what they say about you.
And as the brand rolls out upcoming models like the new FIAT 500 MHEV and Jeep Compass, there’s never been a more exciting time to be a car enthusiast with a pulse for design.
Learn more at www.stellantis.com