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Stellantis Taps Scott Krugger to Shape Future of Jeep, Dodge and Ram Design in North America

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Stellantis Taps Scott Krugger to Shape Future of Jeep, Dodge and Ram Design in North America

SHERIDAN, WYOMING – August 3, 2025 – In a bold step that signals a creative evolution for some of America’s most beloved auto brands, Stellantis has named Scott Krugger as Head of Design for its North American lineup — including Jeep, Dodge, Ram, and Chrysler. The move positions Krugger at the helm of how millions of drivers will experience future vehicles, from their visual identity to their emotional appeal on the road.

Krugger’s appointment isn’t just about a new title — it’s about redefining the future of automotive style in a market that’s craving bold expression, performance design, and lifestyle-driven innovation.

From Muscle Cars to Modern Icons

Scott Krugger isn’t new to Stellantis. With more than two decades of experience inside the company, his design legacy already lives in the aggressive lines of Dodge, the off-road confidence of Jeep, and the modern muscularity of Ram. Now, he’s leading a new chapter that blends heritage and high-impact innovation.

  • Formerly led all exterior design for Dodge and Dodge//SRT models in North America
  • Oversaw Alfa Romeo, Jeep, and Ram design at Stellantis’ European studio
  • Known for combining classic performance styling with real-world utility

Krugger brings not just creative expertise, but a deep understanding of what American drivers love: individuality, strength, and vehicles that feel as personal as they are powerful.

Why This Matters to Drivers

While some design leadership shifts go unnoticed, this one will make a visible difference — in showrooms, garages, and highways across the U.S. Krugger’s leadership hints at a wave of bold refreshes and smarter design choices across the brands consumers already trust.

Whether you’re into Ram’s tough workhorse energy, Dodge’s performance DNA, or Jeep’s adventurous soul, this leadership change could soon show up in:

  • New trim accents and bolder front-end profiles
  • Interior features centered around digital lifestyle needs
  • Revamped heritage models with a modern edge

Design With a Global Pulse and Local Personality

Stellantis is crafting a broader creative strategy — one that blends international design excellence with distinctly regional character. Just last week, the company announced the addition of Gilles Vidal, the talent behind many award-winning Peugeot designs, to lead European styling.

Chief Design Officer Ralph Gilles emphasized the vision clearly:
“Scott’s appointment in North America and Gilles’ arrival in Europe are key to our new design organization and to our plans to bring inspiring and exciting products to the North American and European markets, giving customers an even greater freedom of choice,” said Ralph Gilles. “With Scott’s immense design talent and proven leadership in North America and Gilles’ award-winning track record in Europe, we are opening a new chapter of creative excellence with the roll out of our organization.”

That means American buyers can expect vehicles that stay true to their roots — but also benefit from global polish, streamlined tech integration, and fresh design language.

How Stellantis Compares to Other Global Brands

Design leadership isn’t just about aesthetics — it’s about identity. Here’s how Stellantis stacks up:

  • Toyota: Centralized in Japan, with mild regional adaptations
  • Volkswagen: Strong German DNA with localized feature sets
  • Stellantis: Prioritizing regional design authority while fusing international inspiration

This two-track approach could make your next Dodge or Ram feel even more personal — while incorporating the best styling cues from studios in Paris, Turin, and Detroit.

Quick Take: What This Means for You

  • Expect bolder, more expressive Jeep, Dodge, and Ram designs
  • Potential redesigns of iconic models with high-style appeal
  • Interiors tailored for American lifestyle and tech preferences
  • A new balance of tradition and innovation in daily driving

The Road Ahead

Scott Krugger’s appointment isn’t just a management reshuffle — it’s a signal. A signal that the brands many Americans love are about to get even more emotionally charged, future-ready, and visually exciting. Whether you’re off-roading in a Jeep, towing with a Ram, or cruising in a Dodge, Krugger’s design direction is set to elevate every mile.

Learn more at www.stellantis.com

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