SHERIDAN, WYOMING – June 15, 2025 – PEUGEOT is taking its long-standing passion for French culture to the next level with a bold new commitment to French cinema, revealing an inspiring cultural initiative that debuted at the 2025 Cannes Film Festival.
This initiative reflects PEUGEOT’s dedication to creativity, emotion, and innovation—values that define both the brand and the seventh art. From exclusive events to cinematic collaborations, PEUGEOT is infusing its French identity into the heart of global entertainment.
Celebrating a Proud French Legacy Through Film
As the favorite automotive brand of the French for six years running, PEUGEOT is embracing its cultural roots by championing French cinema, both at home and abroad. Through a strategic, long-term communications plan, the company is actively supporting the film industry by:
- Launching product placements in key productions
- Backing film production teams
- Creating original digital content
- Hosting exclusive cinema-focused events
- Providing dedicated vehicle fleets for film festivals
The initiative kicked off earlier this year with the brand’s Official Partnership at the César Awards, and now takes center stage at Cannes—an iconic celebration of cinematic excellence.
A Star Appearance at Cannes 2025
Throughout the 2025 Cannes Film Festival, festival-goers were invited to experience the futuristic PEUGEOT Inception Concept on the lawn of the prestigious Carlton Hotel. This bold design concept represents PEUGEOT’s vision for sustainable mobility and innovation—and it looked right at home amid the glamor of the Croisette.
PEUGEOT also supported the event’s logistics with a fleet of stylish E-3008 electric vehicles, reinforcing its commitment to clean mobility while transporting creatives and talent.
Investing in the Next Generation of Filmmakers
More than just showcasing vehicles, PEUGEOT is pledging long-term support for emerging French creative talent. This aligns with the company’s broader societal goals, such as its work in environmental education and performance-driven motorsport.
“Cinema is a showcase for our culture, a reflection of our society, and a powerful vehicle for emotion. By aligning ourselves with this world, we are affirming our identity: a French brand, proud of its roots, that places pleasure, emotion, and innovation at the heart of its choices. We are delighted with this new commitment to support French cinema.” — Valérie Candeiller, Global Communication Director of PEUGEOT
A Timeless Bond Between PEUGEOT and the Silver Screen
PEUGEOT’s relationship with cinema is no passing trend. Film buffs will recognize iconic appearances by the brand in memorable films like:
- The PEUGEOT 406 in Taxi
- The Landaulet Type 184 in Midnight in Paris
- The custom LimoVian in Mood Indigo
- The PEUGEOT 403 Cabriolet driven by Columbo
- The PEUGEOT 404 in Les Tontons Flingueurs
This rich history underscores how deeply PEUGEOT is woven into the cultural fabric of French storytelling.
Driving Into the Future of Cinema
From Paris to Cannes and beyond, PEUGEOT is forging a path where design, emotion, and artistic vision intersect. As the brand continues to lead in electric mobility and technological innovation, its partnership with French cinema adds a human, emotional layer to the journey.
To learn more about PEUGEOT’s cinematic endeavors and its future-forward vehicles, visit https://www.peugeot.com