SHERIDAN, WYOMING – June 17, 2025 – Lancia’s latest advertising campaign has taken center stage in Italy’s creative scene, winning four major accolades at the prestigious Mediastars Awards. The award-winning TV commercial, titled “New Lancia Ypsilon. A Masterpiece on the Move,” beautifully merges art and automotive elegance, resonating deeply with consumers who value style, culture, and innovation.
A celebration of Italian elegance and timeless beauty
In a visually captivating spot produced by Lancia in collaboration with the renowned agency Agenzia 777, the New Ypsilon is presented not just as a car, but as a living work of art. Iconic masterpieces such as Leonardo da Vinci’s “Lady with an Ermine” and Amedeo Modigliani’s “Young Woman in a Yellow Dress (Madame Modot)” come to life in a cinematic journey through Rome, one of the world’s most symbolic cultural capitals.
The ad’s setting—a dreamy landscape echoing Giorgio De Chirico’s surreal urban scenes—serves as a stage for the Ypsilon to glide past reimagined art figures in slow motion, backed by a modern rendition of Bellini’s aria “Casta Diva.” This thoughtful blend of classical art and contemporary automotive design struck a chord with viewers and critics alike.
Major wins at the Mediastars Awards
During the awards ceremony at Milan’s San Fedele Auditorium, Lancia’s campaign swept the TV section, taking home:
- 1st place in the Product category
- 2nd place in the overall TV section
- A Special Star for Creative Direction
- A Special Star for Art Direction
These accolades place Lancia among Italy’s most visionary advertising leaders, standing alongside top-tier agencies, studios, and creative professionals.
A campaign crafted with passion and precision
The project was a labor of love by a distinguished creative team led by Executive Creative Director Andrea Stillacci, supported by Buddy Film and directed by Michael Jurkovac. The commercial’s artistic identity was enhanced by set designer Chiara Balducci, stylist Diamante Cavalli, and a polished post-production finish by 22Dogs.
Charles Fuster, Lancia’s Marketing & Communication Director, proudly noted:
“These prestigious awards not only make us proud, but also demonstrate that Lancia is ready to reclaim its place at the top of the premium B-segment. With the New Lancia Ypsilon, we wanted to unite design, emotion, and value for our customers. And the results speak for themselves: we are attracting new customers who appreciate perceived quality and innovation, as well as stylistic elegance and aesthetic and environmental harmony.”
Designed for those who live and breathe beauty
The New Ypsilon campaign isn’t just an ad—it’s a statement for individuals who appreciate elegance and innovation in equal measure. It speaks directly to consumers who are emotionally drawn to art, culture, and sustainability, and who seek more than just mobility—they seek inspiration.
Available now, driving into a new era
As the first model in Lancia’s bold new chapter, the New Ypsilon is now available across Italy. With its refined design and sustainable philosophy, it marks a promising start to Lancia’s 10-year strategic relaunch.
To experience the full impact of “New Lancia Ypsilon. A Masterpiece on the Move,” watch the campaign video and learn more about the model at Lancia's official website.