SHERIDAN, WYOMING – June 17, 2025 – Lancia is roaring back into the spotlight with a legendary symbol and an unmistakable sound. The iconic Italian brand just launched a new TV commercial in Italy, celebrating the debut of the high-performance 280-hp Ypsilon HF and the stylishly accessible Ypsilon HF Line—two bold steps into the future, powered by heritage and innovation.
With a powerful narrative and evocative visuals, the ad reintroduces the red elephant, the historic HF badge mascot, charging through a vibrant cityscape to herald the arrival of these two striking new models.
A Cinematic Celebration of Performance and Style
From June 16 to 25, Italian TV screens—and Lancia’s social, digital, and print channels—are lit up with a commercial that captures the spirit of the new HF era. Created by the renowned 777 communication agency, the ad follows a majestic red elephant through a sleek city, guiding the two cars as they strut their stuff in a dazzling display of design and performance.
- The 280-hp Ypsilon HF is built for power and thrill-seekers
- The Ypsilon HF Line brings that same attitude to more affordable models
- Both vehicles wear the updated HF badge with pride
The soundtrack, titled “Trumpeting,” adds an emotional pulse, blending tribal rhythms with the distinct echo of a trumpet—mirroring the bold energy of the HF cars as they command the city streets.
The Red Elephant Returns
Somewhere between history and myth, the red elephant has long symbolized luck and unstoppable force in Lancia’s story. Originally adopted by Gianni Lancia in 1953, the icon took shape as the emblem of Lancia's HF Squadra Corse, where it became synonymous with racing victory. As the new commercial shows, that same red elephant still leads the charge—this time, through modern roads and into the sky, where it morphs into a powerful, dreamlike figure.
Design That Honors the Past, Built for the Future
Today’s HF badge has been reimagined to reflect the brand’s rebirth: simplified lines, sharper angles, and bold color cues drawn from the 1966 Fulvia Coupé and 1990s Delta. It’s a perfect blend of nostalgia and future-facing design.
- Sleek reinterpretation of the classic HF letters
- Contemporary red elephant design on both exterior and interior
- Inspired by past legends, driven by modern ambition
With the launch of these models, Lancia continues its journey of reinvention, following its 10-year strategic plan to revitalize its brand with elegance, innovation, and now a more emotionally engaging visual identity.
Availability and How to Experience It
The new 280-hp Ypsilon HF and the Ypsilon HF Line are not only stars of the screen—they’ll soon hit the streets. While the Ypsilon HF will arrive in showrooms later this year, preorder for the Ypsilon HF Line is already opening up in Italy, making it easier than ever for fans to get behind the wheel of a piece of Lancia’s new legacy.
Lancia's Bold Future Begins Again
Lancia’s red elephant isn’t just a marketing gimmick—it’s a symbol of the brand’s rebirth. As the commercial builds to its emotional peak, the elephant rising into the sky becomes a metaphor for Lancia’s unstoppable ambition. With performance, elegance, and a touch of legend, the Ypsilon HF and HF Line aren’t just cars—they’re chapters in a story that’s just beginning.
Learn more at www.lancia.com.