SHERIDAN, WYOMING – April 18, 2025 - Kia America earns top honors for its innovative TikTok campaign
Kia America has been recognized with the “Best Social Campaign” award by MediaPost for its trailblazing “Kia TikTok Creator Car Configurator,” marking a major milestone in digital automotive marketing.
A first-of-its-kind experience for car buyers
Launched in December 2024, the “Kia TikTok Creator Car Configurator” is the first-ever car configurator designed exclusively for TikTok. This interactive experience allows users to build their own Kia K4 compact sedan through a series of engaging videos created by eight popular TikTok influencers. Each video guides viewers through different Kia K4 trim levels and interior and exterior options, making the car-buying journey both fun and informative.
“The all-new Kia K4 is a dynamic vehicle that warranted an equally dynamic online experience unlike any other, and we are honored that the ‘Kia TikTok Car Configurator’ was named ‘Best Social Campaign’ by MediaPost in such a highly competitive category,” said Megan Gillam, director, marketing operations, Kia America. “In an ever-changing world, the ‘Kia TikTok Creator Car Configurator’ offered a new way to connect with consumers on one of the most popular online platforms and sales of the Kia K4 have risen each month since its debut.”
Recognized at a premier industry event
MediaPost presented the “Best Social Campaign” award at its 10th Annual “Best in Automotive” marketing awards during the Marketing: Automotive conference held at the New York International Auto Show on April 16, 2025, at the Jacob Javits Convention Center.
The distinguished panel of jurors included Tanya Gazdik (MediaPost), Ian Beavis (AMCI Global), and Scotty Reiss (A Girl's Guide To Cars), among others, who evaluated entries across several competitive categories including “Automotive Agency of the Year,” “Best Integrated Campaign,” and “Best Electric Vehicle Campaign.”
Kia continues to lead in quality and innovation
Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and was recently named one of the TIME World's Most Sustainable Companies of 2024. As the “Official Automotive Partner” of the NBA and WNBA, Kia offers a comprehensive lineup of gasoline, hybrid, plug-in hybrid, and electric vehicles—many of which are proudly assembled in the U.S.
Learn more about Kia America and its latest innovations at www.kiamedia.com.