SHERIDAN, WYOMING – April 08, 2025 - Nestlé Expands Chocobakery Line to Mexico, Tapping Into Growing Demand for Premium Chocolate
Following Latin American success, Choco Trio arrives in Nestlé’s fourth-largest market
Swiss chocolate giant Nestlé is bringing its much-loved Chocobakery collection to Mexico, marking another milestone in the brand’s strategic global rollout. After a strong debut in Brazil and wider Latin America, the introduction of the Choco Trio line to Mexican consumers signals a major step forward in Nestlé’s ambition to dominate the premium chocolate space in the region.
Introducing Choco Trio: Crunch, Cream, and Chocolate in Every Bite
Beginning in April, Mexican consumers will have the chance to indulge in Nestlé’s Choco Trio, a chocolate bar that blends smooth milk chocolate with crisp biscuit pieces. The range will be available in three delectable varieties—peanut, cookies and cream, and classic chocolate—providing a flavorful new experience that’s designed to satisfy evolving local tastes.
"Chocobakery is one of the fastest growing segments in confectionery in Latin America," said Corinne Gabler, Head of Confectionery at Nestlé. "In Mexico, the chocolate market has experienced significant growth, especially in the tablet segment, which, although representing only 3% of the total, has seen a 24% increase in the last year. In this context, we are now introducing Nestlé Choco Trio in Mexico. This launch not only enriches our portfolio but also brings an entirely new, premium indulgence to the Mexican consumers."
A strategic move in a market full of potential
Mexico represents Nestlé’s fourth largest market globally and the second-largest economy in Latin America, making it a logical next step for the expanding Chocobakery line. The company already boasts a substantial footprint in the country, with over 80 brands and more than 1,600 products. Building on this strong foundation, Nestlé plans to invest $1 billion USD in Mexico over the next three years to support infrastructure and solidify the country as a global export hub.
Chocobakery: One of Nestlé’s six ‘big bets’ for 2025
As part of Nestlé’s strategy to focus on high-potential innovations, Chocobakery has been named one of its six “big bets” for 2025. With projected annual revenues exceeding 100 million Swiss francs, the range exemplifies the company’s commitment to fewer, bigger, and better global launches.
Innovation at its core: Creating textures consumers crave
The success of the Chocobakery line is rooted in Nestlé’s passion for culinary innovation. The Choco Trio’s triple-combination texture—featuring chocolate, crunchy biscuit, and creamy fillings—was carefully engineered for maximum enjoyment.
"Our R&D experts carefully balanced the recipe ingredients and designed the optimum baking method to deliver a delicious, crunchy biscuit every time," said Louise Barrett, Head of the Nestlé Research and Development Center for Confectionery in York. "A precision filling technique that helps to make it the perfect triple combination with the chocolate and crunchy biscuit."
Strong local brands, global excellence
While Nestlé’s global reputation is a powerful asset, the company is also leveraging regional favorites such as Garoto to build consumer trust and connection. The Chocobakery products will be available under the iconic Nestlé brand as well as select beloved local names, enhancing accessibility and familiarity for consumers.
Experience Choco Trio Today
With its premium ingredients, rich textures, and international success, Choco Trio is poised to become a standout favorite among chocolate lovers in Mexico. This launch is more than just a new product—it’s a bold step in redefining indulgence for a new generation of consumers.
To explore more about Nestlé’s confectionery innovations, visit www.nestle.com.