SHERIDAN, WYOMING – June 17, 2025 – A new chapter in sustainable food innovation begins as Swiss food tech pioneer Planted opens its most advanced production facility to date in Memmingen, Bavaria, marking a significant expansion in the company's mission to revolutionize plant-based meat.
The new site is set to transform how Europe produces and enjoys plant-based protein. Designed with cutting-edge fermentation technology, the Memmingen facility will produce over 20 tons of biostructured protein daily — doubling Planted’s total output and positioning the company at the forefront of a rapidly growing market.
Boosting Sustainability and Supply Across Europe
The decision to invest in Southern Germany aligns with Planted’s expansion goals and growing customer base. The Memmingen site will mainly serve Germany and other EU markets, including the UK.
Lukas Böni, Co-Founder and Executive Team Member of Planted, shared: “With an export share of 75% and Germany as our largest export customer, expansion into our biggest EU market was an obvious step. The newly gained proximity to the target market and the state-of-the-art production facility allow for even more sustainable and efficient logistics and production to meet growing demand and be closer to our international customers. The Kemptthal site remains a key pillar of our production, especially for the Swiss market. However, we have reached capacity limits here.”
Around 50 technical and operational jobs will be created at the new site, a former brewery complex. Böni added: “We benefit from qualified professionals and a long tradition of food production in the region, as well as advanced infrastructure and excellent transport connections. Additionally, our proximity to the Kemptthal headquarters provides key advantages in technology transfer, especially in fermentation.”
Smart Energy and Local Collaboration Drive Green Goals
Planted’s commitment to sustainability is deeply embedded in the Memmingen facility’s design. In collaboration with local partner Alois-Müller-Gruppe, the plant is equipped with energy-efficient systems aimed at achieving CO₂ neutrality.
Andreas Müller, Managing Director of Alois-Müller-Gruppe, emphasized the local cooperation: “The swift implementation was thanks to the city of Memmingen and the new Mayor Jan Rothenbacher, who led the quick and straightforward approval process. Memmingen can build fast! Another key success factor was the short decision-making paths at Planted, which show what’s possible when SMEs and young companies work together in trust.”
The facility features groundwater cooling, regional biomass heating, and solar panels that deliver clean, renewable electricity.
planted.steak Takes Center Stage
The new facility isn’t just about capacity — it’s also a hub for innovation. Planted is focusing the site’s efforts on scaling its premium muscle-cut product line, especially the highly popular planted.steak introduced in 2024.
This new category has captured the attention of consumers and retailers alike. Recent listings include REWE and Kaufland in Germany, Tesco in the UK, Carrefour in France, Albert Heijn in the Netherlands, and Migros in Switzerland.
The environmental advantages are clear: one planted.steak emits 97% less CO₂ and uses 81% less water than conventional beef. Plus, it contains no additives and is packed with protein, fiber, vitamin B12, and iron — all from natural ingredients.
Fresh Flavors and New Campaigns for Summer
Just in time for BBQ season, Planted is rolling out planted.steak Paprika — a bold, flavor-packed variant of its flagship product. More innovations in the steak line are already in development and slated for release later this year.
In parallel, Planted is stepping up its visibility with a major TV campaign in Germany and Austria. Partnering with SevenVentures, the investment arm of ProSiebenSat.1, the brand launched its first ads on ProSieben channels and the Joyn streaming platform on April 21, 2025. The face of the campaign? None other than 2019 Swiss wrestling champion Christian Stucki — a self-proclaimed meat lover and now an ambassador for Planted.
The Future of Meat, Grown Naturally
As Planted continues to push boundaries in sustainable protein production, the new Memmingen site stands as a milestone in both innovation and impact. With a deep commitment to clean ingredients, environmental stewardship, and taste that satisfies even traditional meat lovers, Planted is proving that the future of meat is already here — and it’s plant-based.
Learn more at www.eatplanted.com