SHERIDAN, WYOMING – June 19, 2025 – Nestlé is stepping boldly into the future of digital content by launching a powerful new AI-driven service designed to revolutionize how consumers experience their favorite brands online.
By using advanced “digital twins”—realistic 3D replicas of products like Purina, Nespresso, and Nescafé Dolce Gusto—Nestlé can now create tailored, high-quality content faster and more affordably. These digital versions allow the company to update packaging visuals, adapt them to seasonal campaigns, or match platform-specific formats—all without the need for reshoots.
Smarter Content, Faster and More Flexible
At the core of this innovation is a new in-house service built with NVIDIA’s Omniverse platform and OpenUSD technology. This system enables Nestlé’s marketing teams to generate a wide range of product visuals using AI, adjusting them quickly for various digital environments like social media, eCommerce, or streaming platforms.
This leap in efficiency means:
- Faster content creation across platforms
- Cost savings of over 70% in scaling digital assets
- Consistent, high-quality visuals across all global and local campaigns
Nestlé already has 4,000 digital twin products and aims to reach 10,000 in the next two years.
Empowering Creative Teams Around the World
The service is fully integrated into Nestlé’s existing marketing infrastructure. The company’s Integrated Marketing Services (IMS), consisting of 250 experts in seven hubs, alongside 45 global content studios, are now equipped to scale and localize content with speed and precision.
David Rennie, Head of Strategic Business Units, Marketing and Sales at Nestlé, said: "We want to connect with consumers where they are and how they want, with the right message at the right time. That means providing engaging content in multiple formats to fit the wide variety of online media platforms and formats available. Our new content organization means we can do more with the talented teams we have, leveraging their skills to produce high-quality, consistent, scalable content supported by AI digital assistants and digital twin technologies. This is a big step forward in our journey to reimagine content creation and deliver exceptional digital experiences."
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To bring this vision to life, Nestlé partnered with Accenture Song, used NVIDIA AI Enterprise for generative AI, and relied on Microsoft cloud systems to host and manage the infrastructure—ensuring a seamless, robust, and secure content pipeline.
This smart, tech-driven solution is particularly relevant in a world where a single campaign might require six or more ad formats just to reach audiences effectively. With AI-powered digital twins, Nestlé stays agile and responsive to the fast-moving demands of today’s digital ecosystem.
A Digital Leap for Modern Consumers
With 72% of its media investment already in digital and over 340 million first-party data records, Nestlé is steadily pushing toward deeper personalization and stronger consumer engagement. The company has also doubled its online sales share in just five years, now targeting 20% of total sales through digital channels.
From coffee pods to pet food, the way we see and shop for Nestlé products is evolving. And thanks to the power of digital twins, consumers can expect more immersive, accurate, and engaging experiences from the brands they love.
Learn more at www.nestle.com