SHERIDAN, WYOMING – April 16, 2025 - The UK's favorite coffee brand introduces barista-style cold coffee in a bottle
Nescafé, the UK's number-one-selling coffee brand, has unveiled its latest innovation: the Nescafé Espresso Concentratedrange—now making its highly anticipated debut in Europe, starting with the UK. This cutting-edge product line is poised to transform how coffee lovers enjoy their favorite cold beverages at home, bringing convenience, creativity, and café-style quality to the kitchen counter.
A rising trend meets modern convenience
Cold coffee is no longer just a seasonal treat—it's a growing phenomenon, especially among younger consumers. With 63% of people in the UK now identifying as regular coffee drinkers—surpassing tea drinkers for the first time—this shift in consumer habits signals a major cultural change in a traditionally tea-loving nation.
The Nescafé Espresso Concentrated range speaks directly to this shift. Designed for flexibility and ease, the concentrate effortlessly dissolves in water or milk, allowing anyone to craft personalized iced coffee creations in seconds. Whether you prefer a silky iced latte, a bold iced americano, or an adventurous mix with juice or lemonade, this innovation invites experimentation.
“Nescafé Espresso Concentrated captures what young people want”
The product’s launch is being hailed as a strategic milestone in Nestlé’s coffee portfolio. Axel Touzet, Head of Nestlé’s Coffee Brands Strategic Business Unit, emphasized its potential:
“With its growing popularity among younger generations, cold coffee continues to drive growth in the coffee category,” he said. “Nescafé Espresso Concentrated captures what young people want in an iced coffee: convenience, personalization and quality. As one of our six 'big bets' for 2025, this latest innovation has significant growth potential, with the ability to generate over 100 million Swiss francs globally in annual sales over the coming years.”
Flavorful choices for every taste
Each sleek bottle of Nescafé Espresso Concentrated offers up to 16 servings and comes in three delicious flavors—vanilla, caramel, and classic—ensuring something for every palate. Whether you're an on-the-go student, a remote worker, or just a fan of iced drinks, this new range adds a fresh, flavorful dimension to your daily coffee ritual.
From global success to European expansion
The European launch follows a successful rollout in the United States, Japan, China, and Australia, where consumers embraced the product for its taste, convenience, and versatility. With plans already in motion to expand further across Asia, Latin America, and Europe, Nescafé is clearly betting big on the global potential of at-home iced coffee.
A new era of iced coffee is here
As more consumers seek quick, customizable options that don’t sacrifice flavor, Nescafé Espresso Concentrated delivers on all fronts. With this launch, Nescafé is not only keeping pace with modern coffee trends—it’s helping shape them.
Ready to make your own iced masterpiece? Discover more at www.nescafe.com.