SHERIDAN, WYOMING – June 19, 2025 – In a major win for both coffee lovers and the environment, Nescafé has officially surpassed its 2025 target for sourcing coffee grown with regenerative agriculture methods—an achievement that signals real progress for a more sustainable future in your morning cup.
According to the newly released Nescafé Plan 2030 Progress Report, 32% of Nescafé’s coffee was sourced from farmers practicing regenerative agriculture in 2024—well above the original 20% target for 2025. From composting and soil cover to mulching and optimized fertilization, these sustainable methods are delivering benefits to farmers and helping to reduce greenhouse gas emissions in coffee production.
Helping Coffee Farmers Thrive, Naturally
Behind every delicious cup of Nescafé is a growing network of farmers adopting eco-friendly practices that support soil health and resilience. Through its global initiative, Nescafé is helping farmers transition to regenerative techniques that not only preserve their land but also improve yields and reduce long-term costs.
"Regenerative agriculture is at the heart of the Nescafé Plan and our efforts to build resilience in our coffee supply chain. This third Progress Report shows that farmers are becoming increasingly aware of the benefits of these practices, as shown by the increased adoption rates. This encourages us to continue the work we do with our partners, suppliers and farmers in the regions where we source our coffee," said Axel Touzet, Head of Nestlé's Coffee Brands Strategic Business Unit.
Greener Beans, Lower Emissions
One of the standout results from the 2024 program was the reduction of greenhouse gas emissions—between 20% and 40% per kilogram of green coffee among participating farms. This not only makes your coffee more planet-friendly but also helps protect the supply chain from future climate challenges, which have already caused global coffee prices to spike.
As part of the effort, Nescafé distributed 21 million coffee plantlets to help rejuvenate aging farms and improve productivity—a smart move for sustainability and farm profitability alike.
Training and Empowerment for a Stronger Future
To support this transition, Nescafé trained over 200,000 coffee farmers in 16 countries last year with the help of 1,400+ agronomists and field staff. These experts assist farmers with critical topics like soil erosion prevention, organic matter management, and fertilizer optimization—ensuring that regenerative agriculture is accessible and effective.
Through strategic partnerships, like the one with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and its Coffee++ Project, farmers are gaining essential business skills. Using the Farmer Business Schools approach, growers learn how to diversify, boost yields, and manage finances more effectively.
Regeneration That Pays Off
According to a study by TechnoServe, funded by partners including Nestlé and Nespresso, regenerative coffee farming has the potential to significantly increase farmer incomes while lowering environmental impacts. The study found that an annual investment of $500–600 million in regenerative agriculture could yield:
- Over $2 billion in additional farmer income
- Up to $2.6 billion in added coffee exports
- As much as 3.5 million metric tons of CO₂e abated annually
"We are proud to have worked alongside Nestlé and the other partners on this study. As a result of this effort, we have the data to show that regenerative agriculture is not only good for nature, but essential for farmer livelihoods and the future of the coffee industry," said Paul Stewart, Global Coffee Director at TechnoServe. "We hope it will inspire greater investment from governments and the private sector to scale-up regenerative coffee production around the world."
Brewing a More Resilient Coffee Future
With climate change posing growing threats to coffee production, Nescafé’s commitment to regenerative agriculture is a powerful step toward securing a steady, high-quality coffee supply—while helping farmers build a better livelihood.
Through the Nescafé Plan, Nestlé continues to invest in long-term sustainability, making every cup of coffee more meaningful—from farm to mug.
Learn more at www.nescafe.com