SHERIDAN, WYOMING – April 16, 2025 - A New Era of Frosty: Iconic Collaboration Brings Bold Flavor to Life
Get ready, dessert lovers—Wendy’s® and Kellanova have joined forces to transform your frozen treat game with the launch of the Pop-Tarts® Strawberry Frosty Fusion™. This bold new offering blends two iconic brands into one indulgent experience, offering fans of sweet treats something truly unexpected and delicious.
A Frosty Revolution Hits Wendy’s Nationwide
Wendy’s is refreshing its beloved Frosty lineup with two exciting dessert innovations: Frosty Swirls™ and Frosty Fusions™. The brand-new Frosty Swirls™ made their national debut on April 15, bringing swirls of flavorful sauces to the classic Vanilla and Chocolate Frosty. But the real game-changer arrives on May 12, when Frosty Fusions™ make their way to Wendy’s locations nationwide.
Flavor Meets Fun with Frosty Fusions™
Designed to let fans personalize their frozen treat experience, Frosty Fusions™ invite consumers to mix sauces and sweet inclusions into their classic Frosty. Among the trio of flavor-packed options, the Pop-Tarts® Strawberry Frosty Fusion™leads the charge with a nostalgic-yet-modern twist.
This indulgent treat combines Wendy’s signature creamy Frosty with a vibrant strawberry sauce and crunchy chunks of Strawberry Pop-Tarts® Crunchy Poppers—making it the first time ever that Pop-Tarts® have been officially introduced as a mix-in dessert option in the QSR (Quick Service Restaurant) industry.
A Sweet Lineup of Flavor-Packed Fusions
In addition to the Pop-Tarts® delight, Frosty Fusions™ also include two other crave-worthy options:
- OREO® Brownie Frosty Fusion™: A chocolate lover’s dream, this fusion blends the Frosty with rich Brownie Batter sauce and crunchy OREO® cookie pieces.
- Caramel Crunch Frosty Fusion™: For fans of buttery sweetness, this version includes toffee pieces and a smooth caramel sauce swirled into the Frosty base.
An Unexpected Pairing that Works
“Fans of both Wendy’s and Pop-Tarts are in for a Crazy Good treat,” shared a representative from Kellanova. “The new Pop-Tarts® Strawberry Frosty Fusion™ is taking flavor to new places by bringing the instantly recognizable flavor of Strawberry Pop-Tarts to the iconic creamy and smooth Frosty. At Kellanova, we’re always exploring creative ways to reimagine our beloved brands and deliver unexpected experiences to our partners in foodservice. Partnering with Wendy’s to reimagine one of the most iconic treats in the QSR industry is exactly what Pop-Tarts does – challenging conventions to turn everyday moments into something unexpected and fun.”
Innovation with Consumer Cravings in Mind
This collaboration not only highlights Kellanova’s commitment to brand innovation but also Wendy’s drive to keep reinventing fan-favorite menu items. With the Pop-Tarts® Strawberry Frosty Fusion™, consumers get a multi-textural, nostalgic, and flavorful dessert that goes beyond the ordinary—perfect for anyone looking to satisfy a sweet tooth with a fresh twist.
Get Your Fusion Fix Starting May 12
Whether you’re a longtime Frosty fan or a Pop-Tarts® devotee, this delicious new fusion promises to shake up your dessert routine. The nationwide launch of Frosty Fusions™ gives everyone a chance to explore these indulgent new combinations—available for a limited time while supplies last.
Ready to Taste the Fusion?
Don’t miss your chance to experience the Pop-Tarts® Strawberry Frosty Fusion™ and more. Visit your nearest Wendy’s starting May 12 to try these new flavor-packed creations. To find a location near you, head over to the Wendy’s Store Finder.
Let your dessert dreams swirl, crunch, and fuse into something unforgettable—only at Wendy’s.