SHERIDAN, WYOMING – August 4, 2025 – Protein doesn’t always have to come in chalky shakes or sugary bars. With the new Wasa Protein+, fans of healthy snacking can now enjoy a crunchy, flavorful crispbread that packs a serious plant-based protein punch — no blender or gym bag required.
This isn’t your average cracker. Wasa Protein+ delivers 20 grams of vegetable protein per 100 grams of crispbread, giving health-conscious snackers a simple, tasty way to fuel their bodies. Whether you’re squeezing in a workout, pushing through a busy office day, or just trying to snack smarter, Wasa Protein+ offers a crisp, convenient way to stay on track — with zero compromises.
Plant-Powered Fuel for Everyday Heroes
We all know someone who's juggling work, workouts, and wellness — maybe it's you. For this active, aware generation, protein isn't just a post-workout buzzword. It’s a daily essential. A YouGov survey commissioned by Barilla shows that over 70% of 18- to 34-year-olds prioritize protein-rich products when shopping, especially when plant-based.
That’s exactly where Wasa Protein+ fits in. Made from wholesome rye and topped with flax seeds, poppy seeds, and sea salt, this crispbread is:
- 100% vegan and rich in fiber
- High in magnesium to support normal muscle function
- Full of flavor without artificial additives
- A versatile partner to protein-rich toppings like hummus, eggs, or cottage cheese
"We’re taking the typical crunchy Wasa experience to a new dimension – high in protein, natural, and full of flavor. We want to help people eat healthily without giving up what they enjoy," says Claus Butterwegge, Managing Director of Barilla Deutschland GmbH.
Why This Matters: More Than Just a Snack
Let’s face it — we’re all looking for small ways to eat better without giving up the joy of food. Wasa Protein+ is a quiet revolution in snacking. It bridges the gap between performance nutrition and simple pleasure, offering a clean, crunchy base for endless topping options.
Think of it as your healthy bread alternative — with benefits. No heating, blending, or mixing needed. Just grab, top, and crunch.
How to Use Wasa Protein+ in Real Life
Here’s how to make the most of your crispbread boost:
- Quick pre-workout fix: Spread almond butter and banana slices
- Smart office lunch: Pair with egg salad and a handful of cherry tomatoes
- Balanced dinner base: Add smoked tofu and avocado slices
- Evening wind-down: Hummus with roasted chickpeas and paprika
Whether you're packing your gym bag or planning your weekly meals, Wasa Protein+ fits seamlessly into your day.
Mini Feature Comparison: Wasa Protein+ vs. Traditional Options
- Wasa Protein+
– 20g plant protein per 100g
– Vegan, high fiber, magnesium-rich
– Crunchy and clean, with real seeds and sea salt - Protein Bars
– Often high in sugar and additives
– Soft texture, not ideal for savory pairings
– Less natural, more processed - Protein Shakes
– Requires prep and cleanup
– Often synthetic in taste
– Not as filling or satisfying
The Bottom Line
Wasa Protein+ is more than just a crispbread. It’s a movement toward healthier, happier snacking — made simple. With a clean ingredient list and a generous protein content, it gives health-conscious consumers what they crave: crunch, nutrition, and convenience.
Ready to boost your snack game without the hassle? Learn more at www.wasa.com