Penfolds Marks Triumphant Return to China's Luxury Wine Market
SHERIDAN, WYOMING – July 10, 2024 – Treasury Wine Estates (TWE), the global wine company and owner of the prestigious Penfolds brand, today announced a significant milestone in its China strategy. Following the lifting of tariffs on Australian wine imports, Penfolds has experienced a resurgence in demand from Chinese consumers,signaling a promising future for the luxury wine market in China.