SHERIDAN, WYOMING – May 2, 2025 – As digital transformation and customer expectations reshape the insurance sector, insureNXT 2025 is spotlighting marketing and sales as central forces driving sustainable growth. The international congress and expo, taking place May 14–15 in Cologne, Germany, will bring together leading insurers, startups, tech providers, and industry innovators to explore how strategic customer-centricity, data-driven business models, and digital sales platforms are redefining value creation across the insurance landscape.
Driving Strategic Growth Through Customer-Centric Innovation
Under the focus theme “Set Sail for Growth,” insureNXT 2025 will show how marketing and sales are evolving into innovation hubs that directly impact revenue performance and competitive positioning. From the Center Stage to interactive workshops, the event maps a seamless Customer Journey that links strategic vision to real-world execution—ensuring attendees receive actionable insights without program overlap.
Sessions on the Center Stage will dive into how digitalization and shifting customer demands are reshaping insurance business models. Presentations such as “BarmeniaGothaer – Building an Outstanding Company” and “Sales and New Technologies” will highlight how integrated IT platforms, data empowerment, and user-centric design are delivering measurable growth.
“Success begins with thinking from the customer’s perspective—not from the product,” is a core message exemplified by real-world cases like MEINRECHT.de, emphasizing the strategic shift from legacy structures to experience-led innovation.
Trend Zone Unpacks Digital Sales Transformation
The Trend Zone will continue the innovation narrative, offering hands-on insights into how emerging technologies are transforming distribution efficiency and value delivery. Practical showcases include:
- Embedded insurance solutions tailored to specific verticals
- Generative AI integration in the sales process
- Salesforce-based centralized distribution platforms from Switzerland
The spotlight will be on scalable, intelligent systems that unify sales, data, and experience design—equally relevant for agile startups and established insurers.
“The scaling of sales success depends on the synergy between intelligent systems, thoughtful integration, and a holistic customer experience,” summarize the event organizers.
Demo Arena Brings Sales Innovation to Life
The Demo Arena will make innovation tangible, with live use cases demonstrating how modern sales strategies turn data into commercial impact. Highlights include:
- Value-added services enhancing customer engagement
- Automated personalization tools strengthening communication flows
- Data-as-a-Service unlocking new revenue potential from existing clients
Presentations like “Smart Data, Big Deals” will show how revenue sustainability increasingly hinges on intelligent data utilization and strategic automation.
Collaborative Learning Through Masterclasses and Roundtables
insureNXT 2025 will also offer interactive formats such as masterclasses and roundtables, allowing participants to engage directly with industry experts, exchange knowledge, and apply learnings to their business challenges. These formats support networking, co-creation, and real-time collaboration—essential for organizations navigating rapid transformation.
About insureNXT
insureNXT is a global congress and expo for innovation in the insurance industry. The 2024 edition welcomed around 3,300 participants, 150 partners and exhibitors, and over 200 speakers. Co-hosted by InsurLab Germany and Koelnmesse GmbH, the event connects insurers, tech providers, academia, and cross-industry players to accelerate digital transformation and cultural change in insurance.
The 2025 edition will be held May 14–15 in Cologne. Learn more at www.insurenxt.com/de.