SHERIDAN, WYOMING – May 2, 2025 – Artificial Intelligence (AI) will take the spotlight at insureNXT 2025, the leading international conference and expo for innovation in the insurance sector, set to take place on May 14–15 in Cologne, Germany. The event is designed to bridge the gap between theory and practice, offering insurers, startups, and technology providers a strategic platform to explore AI-driven solutions that are reshaping operational efficiency, customer engagement, and cross-industry collaboration.
Structured Customer Journey Highlights AI’s Real-World Impact
At the heart of this year’s insureNXT is a carefully curated Customer Journey experience. Participants can follow a continuous, non-overlapping program sequence focused on the theme “Unleashing the Full Potential of Artificial Intelligence.” The journey progresses from keynote sessions to hands-on demos and interactive formats, allowing attendees to dive deep into AI’s transformative power across the insurance value chain.
Key highlights of the AI-focused track include:
- Strategic keynotes such as “Beyond the GenAI Hype: Realities, Reflections and Road Ahead”
- Panels and expert sessions on tangible use cases like “Why AI Supports Access to Justice” and “Achieving Real Impact with AI”
- Sequential stage scheduling, ensuring a coherent and uninterrupted learning experience
This structure enables attendees to grasp the full strategic scope of AI—from boosting internal processes to reinforcing customer loyalty.
Live Demonstrations of Operational AI in Insurance
Beyond theoretical discussions, insureNXT 2025 delivers concrete, real-time applications of AI through its Trend Zone and Demo Arena. These areas are dedicated to illustrating how emerging technologies are enhancing core insurance operations.
In the Demo Arena, visitors will witness live showcases of tools such as:
- AI-powered invoice verification systems
- Agentic automation technologies for streamlined workflows
Meanwhile, the Trend Zone will spotlight how AI can make everyday insurance functions smarter and more efficient. These immersive experiences aim to demystify AI while demonstrating its direct ROI and business value for insurers.
Interactive Masterclasses and Roundtables Deepen Knowledge Exchange
To further support knowledge transfer and peer engagement, insureNXT 2025 features interactive sessions tailored to strategic implementation challenges and opportunities. The Masterclasses focus on enabling technologies like scalable data platforms and Conversational AI that are revolutionizing personalized customer services.
Roundtables offer a collaborative space to tackle pressing questions around:
- Ethical AI usage
- Transparency and accountability
- Regulatory compliance in AI adoption
These formats are designed to support strategic dialogue and practical outcomes, ensuring attendees leave with both inspiration and actionable insights.
A Cross-Industry Ecosystem Driving the Next Generation of Insurance
insureNXT is more than just a conference—it is a dynamic innovation hub for the global insurance community. The 2024 edition welcomed approximately 3,300 participants, 150 partners and exhibitors, and more than 200 speakers, reflecting its expanding international relevance.
By fostering cross-industry partnerships and spotlighting disruptive business models, insureNXT supports the digital transformation and cultural renewal of the insurance sector. The event is jointly organized by InsurLab Germany e.V. and Koelnmesse GmbH.
To learn more about the insureNXT 2025 agenda and register for participation, visit www.insureNXT.com.