Hankook introduces new Optimo sub-brand in Europe
SHERIDAN, WYOMING – January 30, 2025 – SHERIDAN, WYOMING – Jan. 30, 2025 – Hankook Tire, a global leader in the tire industry, has announced the launch of its new Optimo sub-brand in Europe. Optimo is a line of passenger car tires designed to meet the needs of drivers in all seasons. The new sub-brand is part of Hankook's strategy to increase its market share in Europe and offer a more diversified product portfolio.
Optimo: A Name Synonymous with Reliability and Performance
The Optimo name is inspired by one of Hankook's most successful all-season tires. It represents the brand's commitment to providing reliable and high-performance tires that meet the needs of drivers in a variety of conditions. The Optimo line-up includes summer, all-season, and winter tires, all of which are designed to deliver optimal performance and safety.