Cars

SHERIDAN, WYOMING – February 17, 2025 – SHERIDAN, WYOMING – Feb. 17, 2025 – BWT Alpine Formula One Team and Eni have announced a multi-year partnership, marking Eni's return to Formula One after over two decades. Renault Group and Eni will collaborate on various initiatives, including testing new bio-gasoline products for racing and exploring synergies in sustainable mobility solutions.

Historic Partnership and Return to Formula One

This agreement signifies Eni's return to an Enstone-affiliated team, reminiscent of their involvement with Benetton in 2000. The partnership will feature Enilive, Eni's brand, at select races throughout the 24-race season.

Quotes from Leadership

SHERIDAN, WYOMING – February 17, 2025 – SHERIDAN, WYOMING – Feb. 17, 2025 – Volkswagen announced today that Christine Wolburg has been appointed as the Chief Brand Officer (CBO) of the Volkswagen brand, effective April 1st, 2025. This newly created role will report directly to Thomas Schäfer, CEO of Volkswagen Passenger Cars.

Wolburg to Lead Volkswagen Brand Experience Strategy

Wolburg brings extensive experience in the automotive industry and brand development to Volkswagen. In her new role as CBO, she will be responsible for developing and implementing a comprehensive brand experience strategy across all touchpoints, including in-vehicle operation, dealership sales, and advertising campaigns.

SHERIDAN, WYOMING – February 17, 2025 – SHERIDAN, WYOMING – Feb. 17, 2025 – Alain Favey, CEO of PEUGEOT Brand, used the third annual E-LION DAY to announce his roadmap and ambitions for 2025. “In addition to the beautiful products already present in our markets, it’s by focusing on our customers and strengthening our partnerships that we will build a bright, successful and sustainable future for PEUGEOT. In 2025, we are definitely in performance mode!”

Electric Leadership and Diverse Powertrains

SHERIDAN, WYOMING – February 17, 2025 – SHERIDAN, WYOMING – Feb. 17, 2025 – Showcasing driving pleasure up to the physical limits is BMW’s mission with its new high-performance test vehicle – the BMW Vision Driving Experience. This Vision Vehicle is not destined for production, but is instead serving as a rolling test rig for drivetrain and driving dynamics management technology developed specially for the Neue Klasse – the next generation of BMW vehicles – and referred to by BMW as the “Heart of Joy”. The prototype vehicle put the capabilities of the Heart of Joy to the ultimate test of endurance at the BMW Performance Center in Spartanburg, SC, and BMW provided exclusive insights into its development program for the electric driving experience on board the Neue Klasse as part of a preview presentation. Every fully electric Neue Klasse model will benefit from the Heart of Joy.

The Future of Driving: The Neue Klasse and the “Heart of Joy”

SHERIDAN, WYOMING – February 13, 2025 – SHERIDAN, WYOMING – Feb. 13, 2025 – Stellantis N.V and Ayvens, a leading sustainable mobility brand formed from ALD Automotive and LeasePlan, have announced a collaboration focused on reconditioning used vehicles for new rental contracts, strengthening their commitment to the circular economy.

Reconditioning Hub in Mirafiori

Stellantis vehicles rented by Ayvens in Italy will undergo reconditioning at the Circular Economy Hub in Mirafiori, Turin. This dedicated 5,000 square meter facility will now process Ayvens vehicles, starting with an initial volume of over 1,000 units annually.

Enhanced Customer Benefits

SHERIDAN, WYOMING – February 13, 2025 – SHERIDAN, WYOMING – Feb. 13, 2025 – The Lancia Ypsilon has been awarded the prestigious Design Trophy at the Trophées de l’Automobile Magazine ceremony. This accolade further solidifies Lancia's resurgence in France, following previous awards for the Ypsilon's design and the Lancia Pu+Ra HPE at the Chantilly Arts & Elegance competition.

A Legacy of Design Excellence

Since its inception, Lancia has consistently shaped automotive history with its elegant and innovative models. From racing victories to road-going masterpieces, the Italian brand has garnered numerous awards, and its return to the French market continues this tradition. The Design Trophy, presented to Emanuele Tomassorri, Lancia's exterior designer, during the Trophées de l’Automobile Magazine ceremony in Paris, recognizes the Ypsilon's refined aesthetics and bold design.

SHERIDAN, WYOMING – February 13, 2025 – SHERIDAN, WYOMING – Feb. 13, 2025 – Free2move, a global mobility provider, has announced the expansion of its car sharing home area in Madrid, responding to growing demand from users across the city. Effective immediately, new zones in Palomeras Vallecas and San Blas-Canillejas are accessible with one of the 700 electric vehicles in Free2move’s Madrid free-floating fleet. This expansion represents another step forward in the company’s mission to revolutionize urban mobility and adapt to the evolving needs of city dwellers. This initiative aligns with the company’s vision of shared mobility and multimodality, reflecting customer satisfaction with the service.

Car Sharing Meets Increasing Demand In and Outside Spanish Capital

SHERIDAN, WYOMING – February 12, 2025 – SHERIDAN, WYOMING – Feb. 12, 2025 – Public transportation in rural areas has long been a challenge, often limited and inconvenient. However, a groundbreaking research project led by Hof University of Applied Sciences promises to transform rural connectivity through the innovative application of Artificial Intelligence (AI). This initiative aims to develop cutting-edge digital tools that will revolutionize how public transport is planned and implemented, ultimately making it a viable and attractive option for rural residents.

The Challenge of Rural Connectivity

SHERIDAN, WYOMING – February 12, 2025 – SHERIDAN, WYOMING – Feb. 12, 2025 – Renault Group has announced the appointment of Bruno Laforge as its new Chief Human Resources Officer, effective April 1st, 2025. Mr. Laforge succeeds François Roger and will join the company's Leadership Team, reporting directly to Luca de Meo, CEO of Renault Group.

A Seasoned HR Leader with Extensive Tech and Automotive Experience

Bruno Laforge, 56, brings a wealth of experience in Human Resources, primarily within the tech-centric sectors of Digital Services Companies, pharmaceuticals, oil & gas, and notably, the automotive industry. His career has focused on talent and organizational development, making him a recognized expert in skills and business transformation within rapidly evolving technological landscapes.

CEO Luca de Meo Welcomes Laforge and Thanks Roger

SHERIDAN, WYOMING – February 12, 2025 – SHERIDAN, WYOMING – Feb. 12, 2025 – What makes a great advertising slogan? It's a question marketers have pondered for decades. A winning slogan needs to be memorable, impactful, and perfectly capture the essence of a brand. Think of classics like Nike's "Just Do It" or De Beers' "A Diamond is Forever." These slogans not only stick in your mind but also convey a powerful message about the product.

In the automotive world, one slogan stands out as truly iconic: BMW's "The Ultimate Driving Machine." But how did this legendary phrase come to be? The story involves a shift in marketing strategy, a bold new advertising agency, and a deep understanding of what makes BMWs special.

The Need for a New Identity