Blurred Lines: how co-ferments, hard seltzer and zero-alc options are transforming the beverage industry
SHERIDAN, WYOMING – May 12, 2022 –
Authors: Paula Redes Sidore and Stuart Pigott
Once upon a time, the lines between the categories of alcoholic beverages were clearly defined and easily recognizable. Every producer had a lane to stay in, a particular audience to reach, and a clearly defined message to transmit. However, according to IWSR Drinks Market Analysis, consumers today are switching with increasing frequency between beverages and trialing new beverages. We have entered a new era of blurred lines.
How Climate Change is Driving Adaptation in the Vineyard
SHERIDAN, WYOMING – May 12, 2022 – Authors: Paula Redes Sidore and Stuart Pigott
It’s a 21st century truism that “change comes from within.” But the truth of the matter is that it usually only comes as a result of outside pressures. During prior decades vineyard replanting was typically driven by market forces and fashions, now those replantings are happening in response to a completely different outside pressure. And with the recent and sobering release of the 2022 Global Assessment of Climate Change report, this pressure is rooted not in culture, but in environment.
ProWein 2022 Wine Bounces Back
SHERIDAN, WYOMING – May 12, 2022 – Authors: Paula Redes Sidore and Stuart Pigott
When Covid-19 reached North America and Europe en route to the world two years ago, things looked very bad for Planet Wine. Many insiders feared the global wine industry would tip into a crisis as deep as that during the Great Depression of the 1930s. Wine, however, has continued to demonstrate a remarkable flexibility and resilience, evidenced not least through the return of the first ProWein in 3 years on 15 May in Düsseldorf/Germany.
ProWein 2022 - +++ Press events +++ Topics and trends +++
SHERIDAN, WYOMING – May 12, 2022 –
ProWein at a Glance (as per: 9 May 2022)
Focal Theme Wines
The biggest exhibiting nations are Italy (1,400), France (1,100), Germany (700), Spain (650), Austria (270), Portugal (350) and overseas (500).
Focal Theme Spirits
Some 300 exhibitors from 30 countries showcase their special spirits.
Tasting Options
Visitors can enjoy tastings at individual exhibitors’ stands or use thematically grouped tasting areas. These for instance include the tasting zone in Hall 4 with the award-winning wines of the MUNDUS VINI Spring Tasting or numerous tastings of wines typical of specific countries or regions (see accompanying programme).
ProWein 2022 - Trending: Overnight Caravan Stays with Vintners
SHERIDAN, WYOMING – May 12, 2022 –
Premiere for the Wine Travel Awards
Wine tourism is a key sales-promoting and image-building channel for many vintners. In Germany alone wine tourism in the growing regions generated total annual sales of EUR 29.9 b in 2019 according to a study carried out by the DWI (German Wine Institute) and Geisenheim University. In combination with caravanning as a way of holiday making this opens up completely new perspectives. Particularly attractive is staying overnight right on the wine-growing estates – and many vintners have already responded to the increased demand by continuously adding motorhome pitches.
ProWein 2022: Covid restrictions largely lifted
SHERIDAN, WYOMING – May 12, 2022 –
Matchmaking: “Dating App“ for wine and spirits professionals
The Covid restrictions of the past two pandemic years can now largely be dropped under current legal provisions. In concrete terms this means for the forthcoming ProWein from 15 to 17 May: the 2G and 3G restrictions and strict social distancing rules no longer apply. “After this long pandemic period the focus is now on a new departure because the signs of the time all point in the same direction – namely an active resumption of business life. International trade fairs play an essential key role here. Our additional hygiene and infection protection standards provide a high degree of protection on site and a sense of safety,” stresses Michael Degen, Executive Director at Messe Düsseldorf.
ProWein 2022 boasts international top ranges:
SHERIDAN, WYOMING – May 12, 2022 –
Some 5,500 exhibitors from more than 60 countries
There is no way around ProWein – the leading International Trade Fair for Wines and Spirits in Düsseldorf. With approximately 5,500 exhibitors from over 60 countries it offers the world’s largest range of wines, spirits and craft drinks. For the international professionals from specialist retail, food retail and the hotel, restaurant and catering sectors ProWein from 15 to 17 May 2022 is therefore the industry’s uncontested key event and ideal platform for networking and scouting new trends and products.
Current ProWein Business Report 2021 now available:
SHERIDAN, WYOMING – May 12, 2022 –
The wine sector looks positively at post-Covid times and bets on sustainability
Commissioned by ProWein, late 2021 saw Geisenheim University survey experts representing the entire wine supply chain from 48 countries for the fifth time now. Participants in the survey include wine producers from the most important wine-growing countries in the old and new world, exporters, importers, specialist wine dealers as well as representatives from food service and hospitality. Following on from the unique “journey through time” undertaken with the market barometer for the international wine industry since 2017 this ProWein Business Report rates the importance of challenges facing the sector after two years of pandemic.