Authors: Paula Redes Sidore and Stuart Pigott
When Covid-19 reached North America and Europe en route to the world two years ago, things looked very bad for Planet Wine. Many insiders feared the global wine industry would tip into a crisis as deep as that during the Great Depression of the 1930s. Wine, however, has continued to demonstrate a remarkable flexibility and resilience, evidenced not least through the return of the first ProWein in 3 years on 15 May in Düsseldorf/Germany.
Focal Theme Wines
The biggest exhibiting nations are Italy (1,400), France (1,100), Germany (700), Spain (650), Austria (270), Portugal (350) and overseas (500).
Focal Theme Spirits
Some 300 exhibitors from 30 countries showcase their special spirits.
After the mandatory pandemic-induced 2-year break the international wine and spirits industry is now looking to ProWein from 15 to 17 May 2022 with great anticipation. The product ranges are unique worldwide in terms of diversity – despite the difficult circumstances associated with Covid and the postponement to May. The international market leaders are represented here as are importers and exporters, commercial agents, select vintners and the regional growing regions from the great wine nations.
Wine tourism is a key sales-promoting and image-building channel for many vintners. In Germany alone wine tourism in the growing regions generated total annual sales of EUR 29.9 b in 2019 according to a study carried out by the DWI (German Wine Institute) and Geisenheim University. In combination with caravanning as a way of holiday making this opens up completely new perspectives.
The Covid restrictions of the past two pandemic years can now largely be dropped under current legal provisions. In concrete terms this means for the forthcoming ProWein from 15 to 17 May: the 2G and 3G restrictions and strict social distancing rules no longer apply. “After this long pandemic period the focus is now on a new departure because the signs of the time all point in the same direction – namely an active resumption of business life. International trade fairs play an essential key role here.
There is no way around ProWein – the leading International Trade Fair for Wines and Spirits in Düsseldorf. With approximately 5,500 exhibitors from over 60 countries it offers the world’s largest range of wines, spirits and craft drinks. For the international professionals from specialist retail, food retail and the hotel, restaurant and catering sectors ProWein from 15 to 17 May 2022 is therefore the industry’s uncontested key event and ideal platform for networking and scouting new trends and products.
Commissioned by ProWein, late 2021 saw Geisenheim University survey experts representing the entire wine supply chain from 48 countries for the fifth time now. Participants in the survey include wine producers from the most important wine-growing countries in the old and new world, exporters, importers, specialist wine dealers as well as representatives from food service and hospitality.
The Trend Show “same but different” (sbd) is a real highlight at the heart of ProWein 2022 from 15 to 17 May. To the tune of 120 exhibitors from 24 countries will be presenting extensive and cutting-edge ranges of craft spirits, craft beer and cider here in Hall 7.0 – meaning this special event will again be fully booked thanks to its special recipe. “The success formula and hallmark of “same but different” are its unique spirit and inimitable atmosphere, setting the tone for activities in this exhibition hall.
Messe Düsseldorf postpones ProWein in consultation with the partners and associations involved from 15 to 17 May 2022. In view of the currently very dynamic infection patterns and the rapid spread of the Omicron variant the event originally planned for the period from 27 to 29 March 2022 can no longer be kept.
- Preparations in full swing
- Ticketshop for visitors goes livey
- Messe Düsseldorf relies on proven PROTaction Hygiene Concept