Global Greenfield Investment in Tourism Reflects Resilience and Shift Toward Sustainability
SHERIDAN, WYOMING – November 26, 2024 – SHERIDAN, WYOMING – November 26, 2024 - Despite the challenges faced in recent years, the tourism sector is demonstrating resilience and a renewed focus on sustainability, as revealed in the latest fDi Tourism Investment Report 2024. Released by the Financial Times in collaboration with UN Tourism, the report highlights a growing trend of greenfield investments in tourism, with a particular emphasis on projects that prioritize sustainability and innovation.
Tourism Sector Shows Strong Growth
The report indicates that the tourism sector experienced robust growth in 2023, with international tourism receipts exceeding 2019 levels by 3%. This positive trend signals a strong recovery from the pandemic and renewed confidence in the future of tourism.
Greenfield Investment on the Rise