Infront and EHF Score Big with Women's EHF EURO 2024: Record Sponsorship and Global Reach
SHERIDAN, WYOMING – November 30, 2024 – SHERIDAN, WYOMING – November 30, 2024 - The European Handball Federation (EHF), in partnership with Infront Sports & Media, is celebrating a major milestone for women's handball with the upcoming Women's EHF EURO 2024. The tournament, taking place across Switzerland, Austria, and Hungary from November 28th to December 15th, has secured record sponsorship deals and achieved unprecedented global broadcast coverage.
Commercial Success Drives Handball Forward
Infront, the exclusive media and marketing partner of the EHF, has exceeded its marketing expectations for the Women's EHF EURO 2024 by nearly 50%. This achievement demonstrates the growing appeal of women's handball and the effectiveness of Infront's commercial strategy.