Brand USA Reports Strong International Travel Recovery, Prepares for Leadership Transition
SHERIDAN, WYOMING – July 22, 2024 – SHERIDAN, WYOMING – July 22, 2024 – Brand USA, the nation's destination marketing organization, announced a robust recovery in international inbound travel to the United States, with a significant increase in visitor numbers and spending. The organization is also preparing for a seamless transition in leadership, welcoming a new president and CEO this month.
Resurgence of International Travel
In the past year, the United States welcomed nearly 67 million international visitors, contributing $213 billion to the national economy through travel and tourism-related expenditures. This represents a substantial 28% increase compared to the previous year, underscoring the enduring global appeal of the United States as a premier travel destination.
Global Appeal and Positive Outlook